Yoga is all about celebrating the mind, body, and spirit. So what do you do when you want to turn around and celebrate yoga? You dedicate a whole month to it!
September is National Yoga Month, a.k.a Yoga Awareness Month, and it’s the perfect opportunity for yoga instructors and studio owners to celebrate all the health benefits of yoga. From using your business scheduling app to creating package deals to celebrating with a new yoga workshop, there are lots of ways you can mark National Yoga Month.
Send Out Discounts to Your Clients
Everybody loves a good discount, especially for their favorite yoga classes or instructors. National Yoga Month is one of the best occasions for you to use your salon scheduling software to send out coupons to previous clients.
It could be 15% off a single class or even a “buy one session, get one free” package. Both work perfectly with a special Yoga Awareness Month class (hint: you’ll see this later). These deals show your clients how important they are to you and give them the perfect way to celebrate every yogi’s favorite month.
Build a Custom Email Marketing Campaign
You see custom email campaigns during every other social holiday. Why not join the party with your own?
Just sending one or two weekly emails for the whole month can increase class attendance. You can also get the most out of your hard marketing work by repurposing the content as social posts to increase brand awareness.
A simple marketing campaign could look like:
• Day One: Announce National Yoga Month with a deal good only for September.
• Day Two: Share your all-time favorite yoga poses and which of your classes will teach them.
• Day Three: Explore your favorite yoga books and include a schedule of what sessions will apply lessons from these books.
• Day Four: Have a guest yoga teacher write a blurb about what yoga means to them – or be your own inspiration and share your story.
• Day Five: Show any openings you still have and an extra discount for the last week of Yoga Awareness Month.
Before you know it, you have tons of people celebrating with you, sharing your content, and booking spots in your next class.
Teach a Month-Long Class
September is the perfect time to introduce a month-long class specific to National Yoga Month. Once a week, you can start with a beginner’s class, teaching the basics of yoga and build up to more advanced techniques toward the end of the month. Of course, everyone is welcome!
You could even offer the class as a bundle for a deal that your students just can’t resist.
Thankfully, the best scheduling apps make it easy to manage multiple new classes like this. You can create the class and ensure every yoga mat is filled for the best yoga celebration yet.
Rebrand Your Small Business
Rebranding for National Yoga Month is an excellent way to draw attention to your classes and help announce all your new celebratory initiatives. It can be as simple as switching up your logo to doing a full website redesign.
Going all out gives your classes a fresh feeling and makes the yoga experience feel new again, even for your most loyal students.
However you choose to celebrate National Yoga Month, make sure your students—beginners, experts, and everyone in-between—are at the top of your mind. Make this month a fun experience for them, and soon enough, they’ll book you all the way to next September.
About Schedulicity
Schedulicity is the leading all-in-one scheduling app to help you manage your small service-based business. From everyday appointments to special classes and workshops, consider your bookings covered. Online hair salon booking has never been easier for you or your clients. With Schedulicity, set your own rules and call the shots. Customize policies, set up waivers before yoga classes, require deposits to protect from no-show appointments, and more. Schedulicity provides all the features and tools you need to manage your small business in one convenient scheduling app. So, take your bookings to the next level and check out Schedulicity today.
Get the tools you need to help your yoga classes for National Yoga Month at https://www.schedulicity.com/
Original Source: https://bit.ly/3UeMJEj
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