The global household vacuum cleaners' market was valued at USD 13,814.1 Million in 2019 and is projected to reach USD 21,321.4 Million by 2027, expanding at a CAGR of 5.7% during the forecast period. Demand for household vacuum cleaners is high due to increase in the consumer expenditure and rising working population across the globe. Additionally, adoption of technologically advanced products, including robotic vacuum cleaners due to automatic operation and significant reduction in time drives the demand for household vacuum cleaners.
Major household vacuum cleaners' applications include carpet cleaning, hard floor cleaning, and pet hair cleaning. In the global household vacuum cleaners' market, the carpet cleaning application segment holds a significant share of the market size, followed by the hard floor cleaning. Market share of the pet hair cleaning segment and other segments is expected to grow during the forecast period.
Market Dynamics
Rising adoption of technologies by vacuum cleaners' manufacturers is expected to boost their demand in households. Additionally, limited time required to complete household chores is estimated to boost the demand for house hold vacuum cleaners. Increasing population and disposable income in Asia Pacific, is anticipated to drive demand during the forecast period. Increase in competition owing to the presence of a large number of players, with a low degree of product differentiation, is expected to reduce prices, thus making products affordable for the lower middle-class population. Household vacuum cleaners are automated and require less manual guidance, they have several features which are used to make cleaning a hassle-free process, including sweeping brushes, acoustic sensors, automated mapping, and self-charging capabilities. These are some of the factors, which drives the demand for household vacuum cleaners globally.
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Growth in the Disposable Income
Rise in consumer disposable income in Asia Pacific countries including India, China, and Japan is boosting the demand for the household vacuum cleaners. Several consumers are adopting advanced home cleaning appliances over conventional products, saving huge time and efforts for cleaning homes. Growth in construction activities and spending on modular homes in China and India is further expected to fuel the market during the forecast period.
Boom in E-commerce Retail
The online sale of household appliances has increased in the recent past due to comfort, convenience, and varieties offered. Moreover, the availability of products at competitive prices attracts customers toward e-commerce. The sale of household vacuum cleaner via online websites is moderate trending; however, the share of the online segment is anticipated to grow in the coming years owing to the improvement in consumer shopping experience through e-commerce. The offline sales segment is estimated to grow at a slow pace due to the boom in the online retailing worldwide. Thus, innovative marketing strategies by e-commerce platforms, technological advancements, and the ease in online buying boost are expected to boost online shopping during the forecast period.
Adoption of Ecofriendly Vacuum Cleaners
Key players in the market are trying to minimize the power consumption and improve the efficiency of vacuum cleaner. The manufacturers are pressurized to reduce the energy consumption by the cleaners due to various regulation based on energy utilization. Moreover, technological advancement in household vacuum cleaners has made their operation user friendly. Since its invention, key manufacturers have invested significantly to increase battery backup and reduce their size and noise. A robotic vacuum cleaner is a major advancement that has gained widespread adoption among consumers due to its convenience.
Regional Outlook
In terms of regions, the market has been classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is a promising region for the market. It constituted a 1/3rd of market share in 2020. The market in the region is projected to expand at a significant CAGR of XX% during the forecast period. The market Asia Pacific is anticipated to expand at a significant CAGR during the forecast period due to increasing adoption of advanced technology-based products such as vacuum cleaners over traditional sweeping in urban areas. Moreover, several companies are investing in offering innovative cleaning systems to cater to the demand in Asia Pacific, thus fueling the market in the region.
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Competitive Landscape
Key players in the market include Dyson, Electrolux, TTI, Shark Ninja (Euro Pro), Miele, Bissell, Nilfisk, Philips, Bosch, SEB, Oreck, Hoover, Sanitaire, Rubbermaid, Panasonic, Numatic, Karcher, Midea, Haier, and Goodway. These companies are considered as key manufacturers of household vacuum cleaners based on their revenue, research & development (R&D) activities, regional presence, and supply chain management system.These players are adopting strategies such as product launch and geographical expansion.In October 2015, Dyson, the UK-based leader in the vacuum cleaner market, acquired solid-state battery company Sakti3 for USD 90 million.About Growth Market Reports:
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