How does the color of your packaging impact the customers and your business?

When people work in the business industry, they look for ways to maintain their position in the market and to beat their competitors. The competition in the business industry is fierce and the smart companies use smart marketing strategies to stay ahead in the business industry. They set their goals and use smart strategies to fulfill their goals in minimum time. Have you ever thought about big brands like Marc Jacobs, Nike, Clinique, Calvin Klein, etc.? How have they reacted to this position? What are the things that they have done to reach the heights of success? What are their marketing strategies? You might be thinking about every possible thing but have you ever thought about the colors that they use? You might have never thought about it but the color themes that the big brands use, have a significant effect on the consumers’ minds and their buying behaviors. Colors can attract customers from a greater distance.

You need to understand the color psychology to level up your business. You need to carefully choose the colors for the packaging of your products to promote your business. A poor color choice can negatively impact your business. Your high-quality products can go unnoticed if wrong colors are chosen for packaging. Make sure to choose such colors that can engage the customers and make your products stand out on the shelves. Such colors should be chosen that enhances the overall look of your products. It has proved from research studies that colors have significant effects on the consumers. Colors have played a major role in the marketing of the products. It is the colors that differentiate one product from the other. Make sure to choose the right colors for your products because colors become the identity of the brand. Further, we will discuss how can different packaging colors impact the customers and your business:

Black is a color that is associated with luxury and power. Black gives an elegant look to the products. When products are brought in a certain culture or country, it is important to notice how the colors are seen in that culture or area?  Every culture has different associations with colors. Some cultures associate negative emotions with this color while some consider it strength and authority. But, if we look at the overall perception of this color, it is related to power, mystery, strength, sophistication, and formality. Black packaging gives a luxurious and bold look to the products. High street and luxury brands use black color in their logo and for their packaging. L’Oréal, Chanel, Ralph Lauren, Puma, etc., they have all been using black color to promote their brand name.

White color is associated with cleanliness, simplicity, purity, and goodness. White packaging can add simplicity and elegant look in your products. A lot of cultures associate this color with purity and goodness. It is a fresh color and gives a modern look to the products. You can get white packaging for your products to increase the sales of your products because a lot of people lie white color and it grabs the customers’ attention. White color can give a sleek and simple look to your products. White is a color that emphasizes on your product, you can print important information or your logo to get the customers’ attention at the first sight. This color shows optimism and it is not associated with any gender so everyone has the chance to buy it. High-end brands like Adidas, Dior and Zara have used white color in their packaging.

The red color is associated with power, passion, energy excitement and fearlessness. Some people also associate the red color with danger and aggression. Well, red color can be used positively in the business industry to promote the products. Brands like Coca Cola, Canon, Netflix, H&M, Kellogg’s, Levis etc. have used red color in their logo and it looks captivating. There is another brand called “Cartier” that sells jewelry and watches. It has been using luxe red boxes for years to pack its products. Cartier has set its mark in the business and fashion industry due to its elegant red packaging boxes.

Green is a positive color that is associated with positive emotions like health, hope, nature, freshness, growth and prosperity. Green is such a relaxing color. It is easy on the eyes and people who like nature prefer green colored products. Green color is mostly used in the packaging of skin care products and health-related products. It is commonly used in the pharmaceuticals and organic foods etc. A popular coffeehouse, Starbucks, have been using a green colored label on its cups and coffee mugs. Garnier and Ponds have been using green color in their face washes. Green color shows freshness and customers perceive their products as healthy and good for their skin.

Purple is a vibrant color and a lot of people are attracted towards purple color. Purple color has been associated with superiority and royalty.  It is also associated with wisdom, wealth and superiority. Girls are more attracted to purple color than boys. Sometimes it is important to use bright and vibrant colors for your products to make your products stand out in the market. Vibrant colors are more noticeable than light colors. Brands like Hallmark, Milka and Cadbury have been using purple packaging and customers have been associating feelings of luxury with these brands. Bergdorf Goodman is a luxury departmental store that is based in New York. It has been using signature purple shopping bags for years.

Blue is also a relaxing and soothing color that is associated with trust, security, wisdom and loyalty. Blue is also associated with nature, water and sky. Men like blue color more than girls. Well, blue comes in so many shades. You can use blue color boxes to pack items that are for men. Blue boxes look elegant and can increase your sales. Tiffany & Co. has been using blue boxes since the 20th century and it is the most iconic packaging in the world. You can take inspiration form Tiffany & Co.

We have talked about almost all the commonly used colors. There is no hard and fast rule to pick a color for your product. There is no restriction that you can only stick to one color. You can play with the colors and add multiple colors in your product packaging to make it alluring and attractive. Use color contrast to create a unique packaging for your products. Black and white, black and gold are commonly used to capture customers’ attention. Contrasting colors enhance the products and customers are more likely to put attention on such products. Add different colors and make your products attractive enough so that the customers do not skip them and they grab their attention at first sight.

Colors have played a significant role in branding and they impact how a brand is perceived by the market and the customers. You can use your favorite colors to create your unique wholesale custom retail packaging to attract customers and level up your business. In 2020, packaging designers can use black, green and white colors.