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Each company before outsourcing their designing work, branding, or marketing for the first time, faces a common problem of choosing a good creative agency. Because, while interacting with the agency for the first time, the only thing you know so far is the price you have been given in a proposal, how do you determine if this is the right one to work with? Or to work with you forever?

DDW has suggested the below mentioned unconventional ways to determine you have chosen the right agency.

The agency prefers meeting for the introduction instead of an Email

You might be thinking that Why meet if you can send an email instead? This might be true after you have established an introduction to your agency, but before beginning the process, it’s crucial that you meet with them in person, or at least, over a phone call. 


You still have a question Why prefer meeting instead of an email? Well, in a digital world, full of emails and texts, it can be easier to send a proposal rather than taking the time out to arrange a meeting. But, if they do not perform this one small introductory meeting at the beginning of the process, how can you be sure that they will be available when your project starts rolling? 

After all, you are spending your funds & time on an agency and will be working with them long-term. A meeting at the beginning of the process should be mandatory when choosing a creative agency.

They have an outstanding Offer

Some agencies might have some attractive content and flashy videos, and they will try to offer you the same, but it is your responsibility to concentrate on their proposal and do not let them sway you from the crux and the most important thing of your meeting: the proposal.

Creative agency San Francisco suggests that a good proposal should consist of:

a. Prices of Services

b. Services they will complete for you

c.  Check whether the proposal is customized especially for your company or not.

A Clear understanding of your requirement & challenges

Does the agency have full knowledge and a clear understanding of your challenges, and the reasons why you need branding or marketing services? Or are they offering you a non-specific proposal without understanding your company?

Your company is a unique entity, so they should offer you a unique solution that specifically addresses your requirement and challenges. Although this is likely explored in further detail with a brand analysis and research after you become a client, you should see glimpses of their understanding in their initial meeting, and again in their proposal.

They might be unfamiliar with your industry particularly, still, they should have to offer you the proposal after understanding the challenges you face with your marketing and be able to communicate from the initiation.


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