Free shipping is also a great way to attract customers and retain them. Knowing how to offer free shopping on Shopify is pretty simple. However, using it as a strategy to improve your business is a different ball game entirely. You want to ensure that you’re making money even while offering free shipping. You have to also consider how much you pay carriers to ship your products to customers.
This cost doesn’t go away just because you’re offering free shipping. If you choose to offer free shipping, you will have to bear the cost of shipping the products. This will likely affect your profit margin, and it’s important to give this some thought before diving in.
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