How to Use Google’s Call-Only Ads to Send Profits Soaring

Marketing strategies are almost entirely restricted to emails and text-based communication. One form of virtual contact that has completely disappeared is calling over a fixed network. With Call-Only ads, local service providers who adopt internet marketing in Adelaide let customers call them directly through Google.

How Do Call-Only Ads Work?

If you have ever searched for a local business or service, you might have seen ads that have a calling icon next to them. On clicking the icon, the dial pad automatically opens up on your phone with the number entered in. These ads allow you to connect with a service provider in just two taps.

Call-only ads have no room for copy and work only on mobile devices. The main objective of these ads is to get users to dial the number and call the service provider, hence there is no point doing it on desktops or tablets without the calling functionality.

 

Benefits of Call-Only Ads:

High-Quality Leads:
These ads are direct and mean business. They filter poor-quality leads and only bring you customers who need your services. According to Invoca, calls have a conversion of 30-50%, while clicks stand at 1-2%.Easy to Make: Call-only ads can be created and set up very easily.Best Sales Channel:
Besides generating only high-quality leads, a phone is statistically the best channel when it comes to sales.Personal Experience:
Calls offer a level of personal communication that no email, chatbot or text-based medium can offer. It directly connects you to the business or service.

Call-Only Ad Best Practices For Business Success:

Create the perfect CTA
There are several businesses a user can choose from when they search on Google. Your ad should ensure that they click on your ad only, using the right call-to-action or CTA. It’s best to keep your copy restricted to direct information ratherthan confuse audiences with too much information.Set a Schedule
If you don’t have the manpower to answer calls 24/7, don’t run a call-only ad 24/7. This will only negatively impact your business. Instead, you can schedule the ad to appear only during your office hours. This can help more people receive the support you offer and also help you cut down on your ad spends.Add a Website Link
Call-only ads used to earlier include only phone numbers. However, in April 2020, Google introduced a feature that lets you add links to your ads too. This makes your ad a little bigger and more noticeable. It also gives your ad more authenticity and builds trust within users. In case they want to know more about your business before calling, they can do so immediately.Don’t Use a Headline
Statistics show that call-only ads without headlines or heading copy showed higher conversions. According to Wordstream, call-only ads without a headline had a 17% higher conversion rate than call-only ads that did use headline copy. Ads without headlines also had a 28% lower cost per action. If you have the budget for A-B testing, it’s best to try and see which one works better for you. If not, the safer and more profitable option is to create ads without headlines.Localise Ads:
Most prospects who are looking for services and avail call-only ads are looking for local businesses. To make your ad more relevant to local audiences, make sure you add this information as wellUse a local contact numberAdd the name of your city or townUse locally popular keywords

Benefits of Call-Only Ads:

There are several circumstances under which call-only ads are beneficial.

Local Businesses

Local businesses, as well as national businesses operating on a local level, can greatly benefit from call-only ads. For example, a motel chain in Adelaide can use internet marketing to provide call-only ads that lead users to local phone lines.

There are local businesses, several professionals and service providers who can benefit from call-only ads. This includes

DoctorsRestaurants and food chainsHome repair servicesGrocery and department storesLawyers

 Business On-The-Go

If your business depends on phone calls for sales, call-only ads should most certainly be a part of your media plan. You don’t have to belong to the list mentioned above, but if phone sales contribute a big part of your revenue, you need to try call-only ads. If they don’t work, you lose a little money, which you can make up in just a month or two. This includes urgent service providers like plumbers, handyman, vets, electricians and locksmiths.

So go ahead, boost up your lead and conversion rate today with call-only ads on Google.