Reaching the right audience through content is only possible if you use effective keywords. We know that this is not an easy job, so today we focus on the procedures for analyzing the keywords after they have already been selected. The SEO and particularly the process of selecting keywords, requires analysis and permanent updates, to ensure that we follow new user trends. To make this task easier, there are tools that make a comprehensive and detailed analysis of your keywords… and those of your competitors. SEMrush and Keyword Finder are tools that go beyond suggesting keywords for your website and can help you with your inbound marketing strategy.
SEMrush: a tool to use analysis logic through concurrency
The SEMRush allows:
Know the position of your website (or your competitors' website) by searching for a certain keyword. With SEMrush, you'll have access to a list of competitors by keywords, which will let you know which keywords help to get into the top 20 on Google and which ones place the sites in less good positions.Analyze a graph of the history of your keywords and those of your competitors. This tells you which keywords have gained and which have lost ground, allowing you to always be up to date. Achieving top positions in search engines is difficult, but even worse is keeping them, so knowing the trends and small variations that lead to top positions is privileged information. In addition, SEMrush reveals the percentage of traffic that each keyword leads to your site.Monitor the placement of your site nationally and locally by searching for a specific keyword.Find keywords with less difficulty. SEMrush tells you the percentage of difficulty for each keyword, so you can get a real sense of how difficult it will be to beat your competitors' positions in the top 20 on google. The results of this SEMrush feature are based on the number of searches performed for each keyword and the number of organic results it displays. You'll get a more accurate idea of the value of each keyword given its search volume, traffic, competition, trend, and a number of associated results.Is SEMrush a paid tool?
You can try it for free, but you will have limited access to its features: 10 searches per day with a maximum of 10 results per search. To access without limits, you must join one of the monthly or annual plans provided by the tool.
In summary, SEMrush allows you to know the best keywords of your competitors, find out who these competitors are, and observe changes in the positioning of sites, a consequence of new trends in internet users.
Keyword Finder: a tool that simplifies, is popular with beginners… and beyond!
With Keyword Finder, you can:
Define long-tail keywords based on their degree of difficulty, allowing you to prioritize those that guarantee better positions in search engine rankings.Know which keywords your competitors are not using and invest in them. Furthermore, with the SERPChecker functionality, it is possible to make a global analysis of your competitors, evaluating their strengths and weaknesses. From these analyzes, new ideas for your SEO strategy may emerge.Search for keywords filtering by country, region, or city. You can also select the language in which you want to see your results.Know the influence of each keyword through an application that analyzes its placement and the traffic it generates. In addition, you'll have access to information about the exact search volume, even for very close variants of a keyword. For example, mobile phones instead of mobile phones.Do I have to pay to use Keyword Finder?
The keyword Finder has a free version that has some limitations: you can access your account 3 times in 24 hours and your searches for related keywords generate up to 50 results. To use Keyword Finder without restrictions, you must join one of the tool's monthly or annual plans.
The Keyword Finder is an ideal tool for those who are taking their first steps in digital marketing, due to the practical and intuitive way in which it presents its results.
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