In Inbound Marketing, the objective is to communicate with and to the target audience, responding to their needs. Posts on websites, blogs, and social networks are all the better the more useful they are. But, to be useful, it is necessary to know the target audience, their subjects of interest, and the research they do.
In Inbound Marketing, it is also essential to know the trends within your business area. Google Trends is to it: it gives you to know the tendencies of your keywords and related keywords.
It's no use creating appealing content if it's not searched, right? So choose the perfect keyword with the help of Google Trends. It's the first step to being successful in a digital strategy.
What is Google Trends and how can it improve Inbound Marketing?
Google Trends is a Google tool that lets you track the level of searches for a keyword. This platform allows you to work with Inbound Marketing more efficiently, ensuring that it meets the needs of users.
1. Know the popularity of subjects by region and time
Find out what were the most popular topics of the day on the Google Trends homepage. You can also find out about trends from the last hour or the past few days.Receive email notifications about the most searched topics online. Certainly, you will have ideas for new content. Let's imagine that you have an online fast food store and you notice a strong trend in searches for Chicken Burger. Why not create a video about Chicken Burger? That's what Inbound Marketing is all about: giving people what they're looking for.
Find out in which countries your keywords were most searched. You can also know the popularity, by country, of terms similar to that keyword. For example, if you are in doubt between the keyword “CineStar cinema” or “CineStar films”, Google Trends gives you the answer.
You can also know the keyword's interest by region. If your keyword is “Inbound Marketing”, you can find out if there are more searches in the North, Center, or South. This information should be considered in your Digital Marketing strategy.
With Google Trends, find out what the trends of the year were, by country and category. Based on this information, plan the next year's contents. Returning to Chicken Burger, if it was a popular survey during the previous year, pay special attention to it in next year's publications.
Know your keyword's fluctuations throughout the year. If you notice spikes in searches at certain times, you get ideal to invest in Google Ads. Google Trends helps you save money on your campaigns.
2. Compare keywords and related searches
Enter a keyword, click “+ Compare ”. Write another one and compare the search volume of both. Then, just opt for the most popular.There are keywords that belong to different categories. For example, if you choose “varnish”, results appear for nail varnish and wood varnish. With Google Trends, you can select the desired category so as not to be misled.
Google Trends suggests searches related to your keyword. This means more ideas for new content that will enrich your Inbound Marketing strategy.
3. Google Trends is also useful for those who have a YouTube channel
You can use Google Trends to discover the videos with the most views on Youtube. The results show you the most popular videos in the last 24 hours in the country you selected. Remember that videos are an excellent tool to attract people's attention.
Already using Google Trends to optimize your Inbound Marketing strategy? Tell us how this tool helps you define your content. We like to know the concrete experiences of our readers.
Got any questions? Need to produce content about your business area, but lack ideas? Do you have difficulty promoting your content online? Ask us for a free evaluation of your company's Digital Marketing. Contact us without any commitment so that we can point out suggestions for improving your Inbound Marketing strategy.
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