Although massive jackpots still look attractive for gamblers, they are gradually losing ground, especially in the face of new, more engaging casino innovations in 2022. Now operators should consider the users’ possibility of drawing quick money with fewer stakes instead of long-waited awards and a low chance to win. That’s what modern players wait for from gaming websites.
Suppliers can't afford huge jackpots, that's why they are searching for more sophisticated ways to make low-cost rewards attractive. At the same time, prize draws can represent more than a simple cycle of customers’ activity swings. There are ways to engage leads playing more often , even when the end prize counts not in millions but thousands. They are cost-effective, profit-oriented, and directed to customer experience (CX) improvement and retention level growth. We’ll describe these new jackpot strategies in the article below, so keep reading to stay on the same wave with innovators.
How best to keep players engaged at a low prize pool?
Jackpot terms and conditions should be attractive enough to make your product stay out from the crowd in the iGaming market. At the same time, they must satisfy both users’ and operators’ needs. It’s vital that the strategy engages customers and keeps them playing at your brand platform to pay back software development and pretend on the market share.
While establishing users’ loyalty, handing them bonuses is unnecessary. Instead, casino owners can build a wise retaining campaign based on target audience specifics and create a value that will significantly exceed implementation costs.
New approaches in jackpot development will revitalize the customers’ idea of advantageous gameplay and loyalty. Let’s get familiar with some key innovations.
Gamification tool
With such product implementation, operators will choose which casino mobile games can participate in the jackpot draw without being attached to one developer. Thus, you will widen customers’ borders and provide freedom of choice which can definitely raise players’ engagement. Moreover, suppliers will be able to separate users and offer particular jackpots that best suit their tastes, game style, and bets level.
Close attention to each player will contribute to building solid relationships and increasing retention due to better service, more personalized support, and overall good CX with the gaming platform.
Time-limited actions
There is another variant of attracting players with a low prize pool. Jackpots that happen on a specific day or month can become an anticipated event for casino lovers. Operators can predict an increase in customer activity, especially when the time comes to an end. And even those who never participate in jackpot battles can start betting.
Collective award
Wins now can be shared among the participants. Although its size will reduce, players receive a guarantee of their stakes payoff. The more activity they provide, the more prominent will be the overall jackpot cut when someone catches a fortune. This approach motivates users to join the tournament. Opposite to a single-winner draw, visitors consider they have pretty odd chances to get real money.
Personal achievements
The idea lies in gaming experience accumulation for individuals. The jackpot size depends on the session duration and summary of the participant’s bets. No one can pretend to win another gambler’s reward. With this innovation, operators “stick” their clients with a desire to win a unique prize and a pity for the money invested. So they probably choose to continue trying their luck at your best online casino from a mobile or desktop version, then start from the beginning at your rivals’ place.
Providing new technologies to jackpot performance entrepreneurs kill two birds with one stone: they build a cost-effective way to grow retention and create a unique value that regularly drives income as opposed to a once-in-a-time progressive hit.
The best providers create mobile versions of the site
To make the casino jackpot more accessible and safe, operators allocate a budget line for mobile usage development. The power and graphic characteristics of modern devices allow providing full online casino functionality, fast loading and performance, and secure data processing.
With the help of turnkey online casino providers, business owners can create native apps or integrate PWA architecture into their existing iGaming platform and become accessible to customers from their smartphone screens. Along with an engaging jackpot campaign, mobile apps contribute to a better CX. Thus, clients can play on the go and participate in social gambling . So going mobile, you can reach your audience whenever they are, erasing time limits and PC binds.
Gambling applications ensure a higher level of security for personal information and financial operations. End-to-end data encryption prevents cyber-attacks , hackers, and harmful links. Moreover, making payments in casino apps is becoming quicker for clients because all the necessary programs, bank cards, and e-wallets are available at their fingertips.
Another benefit of building a mobile casino is the ability to send notifications to clients as soon as they install the app. So, it is a perfect way to remind them to log in to their account, continue playing, and notify them about hot promotions, new games availability, or jackpot draws.
Most popular developers’ games, like NetEnt , Evolution , Playtech , and others, are adaptive so that you can diversify your gambling content range with products of any taste. In addition, white-label casino providers allow buying ready-made solutions , like online slots or poker, to customize and promote them with your brand name.
Online gambling industry statistics show an unstoppable growth of the iGaming industry. Market size is expected to reach $172 billion with a CAGR of 11.6% by 2030. To contribute to these impressive numbers, casino owners should follow the path of new approaches, also taking into account some psychological aspects. We’ll talk about them, particularly in the next chapter.
Risky decision-making or how provider campaigns influence players
Dr. Hee Mok Park, a professor of the Marketing department at the University of Connecticut, and Dr. Joseph Pancras, have announced the results of their work concerning gamblers’ risk-taking behaviors. Researchers examined customers’ actions and their social environment reactions to a jackpot winning.
Park wondered how behavior changes after hitting a prize: continue betting while feeling lucky to win even more ( hot hand myth ) or make fewer stakes believing they can’t be so fortunate again ( gambler’s fallacy ).
The research showed that winning a reward impacts not only players but their friends and relatives or other individuals who witnessed the hit. Thus, the lucky ones were raising their wagers by $39 on average per round for two hours after the jackpot draw. Bystanders increased their bets by $2 per game within half an hour.
The reason for such winners’ reaction is a false confidence in their fortune or skills, allowing them to continue succeeding, or a so-called “house effect.” The last one means players don’t care too much about the expenses because they spend not their own money but entertaining establishments.
Understanding the customers’ behavior allows operators to position their games better and use the target advertisements to reach the main goal – increasing online casino profitability. Below, we’ll outline the other factors entrepreneurs should consider while revitalizing players’ activity on your casino website…
