Is advertising in the Business directory still worth it?

Advertisements in business directories have it all.

I don't want to be misunderstood here. A price is always relative. If the ratio of "output to result" (in German ROI) meets the set expectations, every investment is ultimately justified. But for small businesses, getting noticed in the Yellow Pages is an expensive proposition. That's quickly 2,000 euros gone - some craftsmen their entire annual advertising budget. Search behavior has changed massively in recent years. Our customers know that too. Small startups in particular ask us the question "Is advertising in the Yellow Pages still worth it?" Not everything can be achieved with 2,000 euros even with search engine optimization, but spiced up with a bit of online marketing (e.g. Google Adwords) more people may get a taste for it . Your offer, than with an advertisement in the yellow pages. This depends primarily on the industry in which you operate on the market and the target group.

Monitoring of business directory entries

If you are willing (and able) to spend money on business directory entries , the Yellow Pages can be used as an effective advertising medium. I deliberately spoke of business directory BiH entries, because the key to success usually lies in booking several advertisements. An example: A carpenter's workshop has specialized in window and door construction in addition to classic carpentry work. It makes sense for this craft business to sign an advertisement in the carpentry, doors and windows categories. While the services of craftsmen can usually be limited to a few sectors, it is more complex for all-round service providers. As an advertising agency, we developed a comprehensive concept for the placement, evaluation and optimization of advertisements in the Yellow Pages for a cleaning company in the Munich area. Modern cleaning companies are no longer simple cleaning crews. Instead, they are full-service providers. From house and property maintenance to carpet cleaning and final construction cleaning to facade cleaning and industrial cleaning, a number of thematic worlds accumulate.

Advertising orders lead to enormous billing items

In search engine marketing, one would say “OK, let's add all the relevant keywords (initially) to the ad campaign at no cost”. In the case of the Yellow Pages, however, enormous invoice items have already accumulated when the advertisement is commissioned. Since entrepreneurs would like to know which expenses have paid off, we placed advertisements with different contact details in each category of the Yellow Pages. Own telephone and fax numbers as well as e-mail addresses for window cleaning and own telephone numbers and addresses for the dust control mat service - with the use of a little technology, trained staff and statistical tools, the success of each individual advertisement in the Yellow Pages can be precisely timed and accurate to the euro analyze.

And even?

As an advertising agency, we do not place any ads in the Business directory as Yellow Pages ourselves. We win new customers primarily through recommendations or through lectures and events. A locksmith, on the other hand, generates the vast majority of its sales through an advertisement in the Yellow Pages. This is probably due to the fact that if you lose your key, you borrow the neighbor's yellow pages and choose the first best key emergency service (or the one with the best advert).

https://www.nuernberg-und-so.de/blog/werbung-gelbe-seiten-528