Sales development is the combination of important business processes that act as the main driving force for your sales. Without a properly established sales development department, your business has fewer chances to reach out to your key customers and boost sales rates. We’ve interviewed several sales development representatives (SDR) in Fortune 500 enterprises to understand the SDR role and how their job affects your company’s results. Starting from today, we’re launching a series of articles related to SDR. In this post, we will explain what an SDR is in sales and how it benefits your business.
Who Is a Sales Development Representative?
“Sales Development Representative (SDRs) are the tip of the spear when it comes to reaching out to prospective clients and introducing them to the solution. SDRs try to start initial conversations with these prospects through calling, emailing, and connecting through social networks. SDRs are compensated based on how many of these conversations they’re able to start”, says one of our interviewees.
SDR or a sales development representative is the one person who is responsible for research, prospecting, and lead qualification. To put it shortly, sales development reps don’t focus on closing deals but connect your marketing and sales teams to enable a more efficient outreach process. Their main goal is to identify whether generated leads fit your business or not and provide sales reps with more detailed information on how it’s better to reach these potential customers.
The effectiveness of SDRs directly depends on how many leads they move through the sales pipeline. If you are an SDR or would like to join the position, here are some sales development representative skills to develop in order to succeed.
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