Landing pages: 5 tools to test them and succeed!

The landing pages are pages created to generate leads. An integral part of any company's digital marketing strategy is to frequently test the performance of landing pages to ensure they meet the primary goal of the conversion.

In this article, we share 5 tools available to test your landing pages. From the simplest to the most complex, for those with less or more computer skills.

1. Usability Hub

The Usability Hub has an advantageous feature for those who want to test their landing pages quickly and easily: the 5-second test. To make this 5-second test, simply upload a print of your landing pages, which will then be displayed to a group of users. After 5 seconds of looking at your landing pages, these users answer a series of questions that you asked. It's a simple, fast, and efficient way to know if your landing pages communicate well and trigger the right responses. Questions can be, for example, "What service does the company sell?" or “Does this company look reliable?”.

With Usability Hub you can do A/B tests and, in 5 seconds, you know which landing page variables communicate best – will the CTA be orange instead of blue? Which image conveys the most confidence?

The Usability Hub is a tool that pays, but it includes a free version. In this, the sending of the link to users is done manually; in the paid version the process is automatic.

2. VWO

The VWO (Visual Website Optimizer) is considered one of the top tools for A / B testing. The formula is simple. With VWO you can create multiple versions of a website or landing page to know which one brings the most results. This tool was created thinking of users who, not having specific computer skills or a team of professionals available, want to test and optimize their pages. HTML knowledge is not required.

In addition to A/B testing, VWO also allows you to make more complex tests, which integrate several variables of your landing pages.

In addition to the test options, this tool offers other features: visual editor, analysis and reports, customization, among others. In total there are more than 100 options that cover all the potential of your pages to ensure an increase in your conversion rate.

To test your landing pages with VWO you need to pay a plan, but you can start by trying it for free for 30 days.

3. Convert

The Convert was thought to do A / B testing and multivariate tests using a simple HTML code and a visual editor also easy to use. But it doesn't stop there. If you want to test your landing pages and get more detailed data, this tool allows you to do more complex tests, integrating data from Google Analytics.

With Convert, you can get quicker and more automated results or, if you prefer to take control of all the details to be tested, richer data.

Convert has 3 different subscription plans available, with the possibility of trying it out for 15 days for free.

4. Optimizely

To test landing pages with Optimizely, select the Optimizely X Web Experimentation option which allows you, on the one hand, to do A/B tests and, on the other hand, to try out different pages of your website, mobile versions, and/or applications. To put the tests into practice, just:

Put your ideas into practice, without recourse to code, by trying this tool's visual editor.Direct the experiences to different users, according to criteria such as the ongoing campaign or geographic area, among others.Segment the results using criteria such as the type of device and browser used, or the campaign in progress.

This tool provides a specific testing tool for mobile versions.

You can try Optimizely for 30 days free of charge before joining one of the available plans.

5. Unbounce

This tool differs a little from the previous ones in terms of objective, but it is still an asset in the evaluation and optimization of your landing pages. The Unbounce is a kind of layouts catalog to create a landing page, all of them intuitive and easy to use - are not required advanced computer knowledge. With Unbounce, you can create and publish pages and do A / B testing so unlimited. You can experiment, select the final version of your landing pages and, if convenient, make new changes.

Use Unbounce for free for 30 days, then select one of the available plans, annual or monthly.

The evaluation and analysis of results is a mandatory step in any digital marketing agency and landing pages are an essential tool to increase your website's conversion rates. If you have questions about using these test tools or if you don't know which one is right for you, please contact us. We will be happy to answer your questions.