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How to Leverage Cannabis Market Research to Inform Your Business Decisions

Cannabis market research assists medical and recreational cannabis companies in answering key questions and determining the best tactics for expanding their business and reaching their target audience. Understanding the behavior, including the wants of the clients is critical in any industry, but it is even more so in this competitive landscape of recreational and medical […]

Can a Cannabis Customer Satisfaction Survey Offer You Insights into the Market for Edibles?

Despite the widespread popularity of (and growing interest in) recreational cannabis use, and the growing support across the country for legalization, making metered, sound professional decisions is still critical to long-term success for many in the cannabis industry. If you own a dispensary or are responsible for strategic planning, it is still important not to […]
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Cannabis Customer Segmentation: What Is It & How Will It Help You

Cannabis customer segmentation helps your cannabis business efficiently target specific groups of customers and cannabis users. Cannabis customer segmentation helps your cannabis business efficiently target specific groups of customers and cannabis users.  The cannabis industry has a highly competitive landscape with new cannabis companies sprouting everywhere. Without customer segmentation, coming up with marketing strategies that are […]
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A Brief Guide to Understanding Cannabis Consumer Insights and How to Use Them for Better Marketing

Five years after recreational marijuana was legalized in California, the Cannabis market experiences a monumental shift in public perception. With the government continuing to push for policies that will put illegal operators out of business, the market is ripe for picking. With this comes an urgent need for cannabis business operators to understand California cannabis […]

Cannabis Consumer Behavior: Why Is It so Important?

Running a business in nearly any industry requires hefty research and development. Conducting research is a key element to any successful business, as it properly outlines various imperative factors, like popular trends, product and service pricing, and consumer behaviors. One industry in particular that requires such research is cannabis. The cannabis industry has recently exploded […]