james neon's articles The Rise Of marketing And Why You Need It Professor Chris LoDolce defines smarketing as “the sales and marketing team's common goal around the business or organization, focusing on increasing revenue.” These two teams have traditionally been disconnected, at least internally as two separate entities. They tend to cross the goal, but the evolution of the B2B buying process has changed the game and […] September 17, 2019September 17, 2019 Saving Bookmark this article Bookmarked
The Rise Of marketing And Why You Need It Professor Chris LoDolce defines smarketing as “the sales and marketing team's common goal around the business or organization, focusing on increasing revenue.” These two teams have traditionally been disconnected, at least internally as two separate entities. They tend to cross the goal, but the evolution of the B2B buying process has changed the game and […] September 17, 2019September 17, 2019 Saving Bookmark this article Bookmarked