purvidalvi's articles

Today, effective communication within corporations plays a role in its overall success. Whether it involves building a brand reputation, fostering customer trust, or managing internal and external communications, every business should measure the effectiveness of its campaigns. Organisations can better understand their impact by evaluating metrics and offering insights into these campaigns. The key metrics […]
Segmenting customers refers to tagging and grouping customers with shared characteristics, like age, industry, gender, etc. This allows you to easily personalise your marketing strategy, services, and sales efforts to the needs of specific groups, potentially boosting customer loyalty and conversions. Customer segmentation during a survey goes beyond putting people into categories. When you segment customers, you […]
As a business owner, your plate is constantly full. Juggling operational tasks and refining marketing strategies, are only a few of the many responsibilities you have. Even minor crises can disrupt the smooth flow of your business, compounding the chaos and diverting your focus from critical duties. To avoid such inconveniences, you need a crisis communication strategy. […]
Today, establishing a brand presence is not easy. Every year, numerous companies start their journeys in the market. While many fail to make a mark, only a select few find success. This is because, in an aggressively competitive market, it is difficult to think of the right marketing moves. Hence, including a robust reputation management strategy in […]
Managing an organisation presents numerous challenges, with various aspects demanding attention alongside day-to-day operational tasks. During such times, any crisis further compounds the complexity. It diverts the business owner's focus from other critical operations. This is why having a proper crisis communication strategy is imperative. It serves as a blueprint for the business that can be referred […]
Building a brand presence presents significant challenges in the current fiercely competitive market. With new companies entering the digital arena regularly, success is elusive for many. Navigating this dynamic landscape requires careful consideration of strategic marketing initiatives. However, with the help of efficient reputation management services, the business can soar to new heights. It allows the […]
Corporate companies’ reputation is very significant during business deals or press conferences. You get recognised because of your business and relations with major stakeholders, opinion business leaders, largest customers, current potential employees, and suppliers. If companies create and protect their identities in the market, they likely receive more customers and preferences than other businesses. Corporate […]
Today, we are witnessing the emergence of a reputation economy. Social media and review sites have opened a larger area for exchanging information, including excellent and unfavourable ratings of products, services, and businesses. All company leaders have an internal and external communications team who manage public, government, and media relations. Corporate affairs officers relied primarily […]


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