purvidalvi's articles Explore Thought Leadership Strategy | Astrum Today, effective communication within corporations plays a role in its overall success. Whether it involves building a brand reputation, fostering customer trust, or managing internal and external communications, every business should measure the effectiveness of its campaigns. Organisations can better understand their impact by evaluating metrics and offering insights into these campaigns. The key metrics […] April 8, 2024April 8, 2024 Saving Bookmark this article Bookmarked Why should you segment customers during surveys? Segmenting customers refers to tagging and grouping customers with shared characteristics, like age, industry, gender, etc. This allows you to easily personalise your marketing strategy, services, and sales efforts to the needs of specific groups, potentially boosting customer loyalty and conversions. Customer segmentation during a survey goes beyond putting people into categories. When you segment customers, you […] April 8, 2024April 8, 2024 Saving Bookmark this article Bookmarked Understanding the need for a crisis communication strategy As a business owner, your plate is constantly full. Juggling operational tasks and refining marketing strategies, are only a few of the many responsibilities you have. Even minor crises can disrupt the smooth flow of your business, compounding the chaos and diverting your focus from critical duties. To avoid such inconveniences, you need a crisis communication strategy. […] April 8, 2024April 8, 2024 Saving Bookmark this article Bookmarked A guide on corporate reputation management Your brand’s goodwill is what determines its fate in the market. Sure, the quality of your products/services matters. But how people view your company is equally significant in the long run. It impacts sales, builds customer relations, and helps you achieve long-term goals. So, protecting and maintaining it tactfully is imperative. In the absence of […] April 8, 2024April 8, 2024 Saving Bookmark this article Bookmarked Top reasons why an organisation should revise their reputation management strategy Today, establishing a brand presence is not easy. Every year, numerous companies start their journeys in the market. While many fail to make a mark, only a select few find success. This is because, in an aggressively competitive market, it is difficult to think of the right marketing moves. Hence, including a robust reputation management strategy in […] April 8, 2024April 8, 2024 Saving Bookmark this article Bookmarked Qualitative data analysis summarised in 4 steps You may need to utilise several qualitative analysis techniques if you have just completed a large surveying activity, forum conversation, or a large amount of written feedback and comments. Packing large amounts of qualitative data can take time and effort. However, a little preparation and some simple steps can make it much easier. Here is […] March 14, 2024March 14, 2024 Saving Bookmark this article Bookmarked Crisis communication strategy: Understanding its purpose Managing an organisation presents numerous challenges, with various aspects demanding attention alongside day-to-day operational tasks. During such times, any crisis further compounds the complexity. It diverts the business owner's focus from other critical operations. This is why having a proper crisis communication strategy is imperative. It serves as a blueprint for the business that can be referred […] March 14, 2024March 14, 2024 Saving Bookmark this article Bookmarked Corporate management strategy: An overview Today, online platforms are accessible to all, which has led to the prevalence of citizen journalism. While this presents opportunities, it also poses a potential risk to businesses. A single negative review or malicious comment has the power to tarnish a company's reputation and impact customer retention. To overcome these challenges, brands must work on […] March 14, 2024March 14, 2024 Saving Bookmark this article Bookmarked Explore Thought Leadership Strategy | Astrum Building a brand presence presents significant challenges in the current fiercely competitive market. With new companies entering the digital arena regularly, success is elusive for many. Navigating this dynamic landscape requires careful consideration of strategic marketing initiatives. However, with the help of efficient reputation management services, the business can soar to new heights. It allows the […] March 14, 2024March 14, 2024 Saving Bookmark this article Bookmarked Importance Of Crisis Preparedness Reports suggest that nearly 70% of organisations have experienced at least one corporate crisis between 2015 to 2020, the average being three crises per organisation. Yet, the amount of apprehension given to crisis planning does no justice to the severity of the situation. It is unquestionably essential for business owners to have a positive mindset concerning their […] September 28, 2022September 28, 2022 Saving Bookmark this article Bookmarked Level Up Your Corporate Game Through A Reputation Strategy Corporate reputation' can be defined as how others perceive a company. It can be closely associated with brand image. However, it differs from the latter and cannot be built through clever advertising and positive marketing. But it can be moulded with factors like your leaders' search engine results, blog posts, positive reviews, and public actions. […] September 28, 2022September 28, 2022 Saving Bookmark this article Bookmarked Attracting Customers Through Reputation Management It is a no-brainer that audience development is a necessity for all activities. Certain activities attract customers, whether a dance performance, an election campaign, or a marketing drive in a multimillion-dollar business. In a business, you may have already applied measures for this purpose. Let us focus on how to captivate your target audience through […] September 28, 2022September 28, 2022 Saving Bookmark this article Bookmarked Key Factors To Consider While Curating Reputation Management Strategies deciding factor in the growth of a brand or an organisation is the delighted customers. It can be rightfully said that the growth of a brand does not depend solely on the quality of the product or service they offer but also on its reputation. It is impossible to stop a rogue customer from speaking […] September 28, 2022September 28, 2022 Saving Bookmark this article Bookmarked Role Of Online Reputation Managers In Shaping Public Opinion A good reputation is a must-have for unlimited growth opportunities and ensuring a company's guaranteed long-term future. In today's digital world, most of the audience within the age group of 18-35 years are more inclined towards online reviews than personal suggestions. It takes one negative review from a consumer to shrink the sales, even of […] September 28, 2022September 28, 2022 Saving Bookmark this article Bookmarked How Does Corporate Reputation Influence Employee Acquisition? When it comes to corporate reputation, you may have read several articles that mention how corporate reputation influences customer purchases and sales. But did you know corporate reputation impacts employee acquisition too? Employees look for more than just a decent salary when taking up a job. They desire to work for a company with a […] August 11, 2022August 11, 2022 Saving Bookmark this article Bookmarked Guide To Planning A Successful Campaign Strategy Are you planning to contest for the local municipal or state legislature elections? Then here's the ultimate guide you need to create a winning campaign strategy. Define your goal When contesting an election, your only goal is to win. But it is necessary to define victory clearly to make it achievable. In political elections, it […] August 11, 2022August 11, 2022 Saving Bookmark this article Bookmarked How To Tackle A Business Crisis? A business crisis is an extreme scenario potentially threatening your company's growth and success. It can happen anytime. Both internal and external reasons can cause them. There is very little you can do to prevent them. However, you can prepare for it. Here is how to do so: Identify possible crisis threats All businesses are […] August 11, 2022August 11, 2022 Saving Bookmark this article Bookmarked Understanding The Role Of Corporate Affairs In A Business When you speak of corporate affairs in the business sector, people assume it relates to unethical practice. It is understood that a company is favoured either for vested interest or at the cost of the country's taxpayers. However, this is not true. Corporate affairs, public affairs, or government affairs is a tool to engage the […] August 11, 2022August 11, 2022 Saving Bookmark this article Bookmarked Why Should You Invest In A Company's Reputation? When buying a product, what are the factors you consider? The product offering and price are two primary factors you think of. Reputation of the brand is another crucial factor to check. You are a store to buy a mobile phone. It looks great, offers several features, and promises value for money. But will you […] August 11, 2022August 11, 2022 Saving Bookmark this article Bookmarked Positive Impacts Of Statistical Consulting On A Business Statistics plays a vital role in the growth of every business. It helps business owners understand consumer behaviour. It also enables them to spot market trends effectively. But deriving it can be tricky for even seasoned industry players. Since it involves complex calculations, expert assistance is imperative. This is when statistical consulting is useful. It […] July 11, 2022July 11, 2022 Saving Bookmark this article Bookmarked Why Should Every Organisation Have A Crisis Communication Strategy? As a business owner, you need to tend to various things. From handling operational activities to finalising marketing strategies, the list of duties never ends. In such a situation, even a minor crisis affects the flow of your business. It only adds to the chaos and diverts your attention from essential responsibilities. To avoid such […] July 11, 2022July 11, 2022 Saving Bookmark this article Bookmarked What Is The Purpose Of Corporate Management Strategy? Everyone has access to online platforms today. Owing to this availability, citizen journalism has become a popular concept. While this is good, it is also a plausible threat to businesses. A single negative review or spiteful comment can break their image. It could also affect their customer count. The company needs to work on its […] July 11, 2022July 11, 2022 Saving Bookmark this article Bookmarked What Are The Different Aspects Of Corporate Reputation Management? A brand's reputation dictates its faith in the market. Besides the quality of products or services, it is the second most crucial factor for any business. It impacts sales, builds customer relations, and helps you achieve long-term goals. Hence, protecting and maintaining it tactfully is crucial. But in the absence of adequate expertise, doing so […] July 11, 2022July 11, 2022 Saving Bookmark this article Bookmarked 4 Reasons To Hire A Reputation Management Advisory Your brand’s reputation dictates a host of aspects essential for its success. It influences your customer engagement. It determines your credibility. But more importantly, it impacts your overall sales. One negative online review about your business is enough to drive potential customers away, thanks to digitalisation. Hence, it is crucial to safeguard it to the […] July 11, 2022July 11, 2022 Saving Bookmark this article Bookmarked What Does A Solid Corporate Message Include? Having a positive reputation for any business is very crucial. With the rising competitiveness of the market, a good reputation provides you with an edge. Other things like your services and characteristics can get duplicated, but public goodwill is the unique selling point that no one can take away from you. A positive reputation changes […] April 11, 2022April 11, 2022 Saving Bookmark this article Bookmarked Role Of Campaign Messaging In Winning Elections Elections are all about winning. There is no consolation prize for the runner up. People and history always remember those leaders that win. Today, elections have come a long way from a one-sided win to a completive contest. This shift has happened owing to the rising penetration of the internet that has made voters aware […] April 11, 2022April 11, 2022 Saving Bookmark this article Bookmarked Why Is Consumer Research Necessary? What is a communication campaign without its audience? You may come up with the most creative campaign idea and an award-winning marketing strategy, but all of it works only if you understand who your audience is. How well you know your audience decides how successful your communication campaign will be. Several companies have spent years […] April 11, 2022April 11, 2022 Saving Bookmark this article Bookmarked How Are Crisis Communication Strategies Helpful? A crisis strikes anytime. Your business would be doing well, and suddenly, a crisis halts everything you have earned and built. Globally, there are no boundaries where the news can travel at lightning speed. It blows everything out of proportion before you can even get a chance to grasp it. This puts your company's reputation […] April 11, 2022April 11, 2022 Saving Bookmark this article Bookmarked What Do Reputation Management Consultants Do? A positive reputation is the best asset a business can hold. It is a key element that helps a business draw in sales and builds a trustworthy brand name. But maintaining a positive reputation may seem daunting amidst the search results. Modern digital media has undoubtedly opened a flood gate of business opportunities and made […] April 11, 2022April 11, 2022 Saving Bookmark this article Bookmarked 6 Steps In Crisis Communication Planning You live in a world of social media activity, customer empowerment, and easily accessible and shareable information. Therefore, companies must constantly be aware, vigilant, and empathetic to keep up with that world. You should be aware of any theoretical crisis occurring and empathetic in delivering a response. Outlining and preparing a plan reduces the response […] February 18, 2022February 18, 2022 Saving Bookmark this article Bookmarked What Is Campaign Messaging? Political campaigns depend on a cohesive campaign strategy and core message to attract potential voters and appeal to the target audience. Whether a candidate runs for a nationwide presidential or local congress campaign, crafting a campaign plan to convey a clear message is essential. Campaign messaging is the overall image, narrative, and ideology that a political […] February 18, 2022February 18, 2022 Saving Bookmark this article Bookmarked How To Monitor Corporate Reputation Campaigns? The first step involved in making your brand a customer favourite is tracking the online presence and monitoring its reputation. You also need to consider other relevant information that impacts your brand. Only then can you measure the impact of online presence and transform those inputs into actionable steps. Corporate reputation campaigns enable brands to be […] February 18, 2022February 18, 2022 Saving Bookmark this article Bookmarked How To Manage Corporate Reputation? Corporate companies’ reputation is very significant during business deals or press conferences. You get recognised because of your business and relations with major stakeholders, opinion business leaders, largest customers, current potential employees, and suppliers. If companies create and protect their identities in the market, they likely receive more customers and preferences than other businesses. Corporate […] February 18, 2022February 18, 2022 Saving Bookmark this article Bookmarked Why Do Reputation Management Experts Matter? Earlier, people who had a poor experience with a brand usually informed only a few close friends about it. However, the emergence of online communication platforms has changed the way companies manage their reputation. Since it is highly fragile, you need to safeguard it. Social media lets anyone post their reviews and feedback on your […] February 18, 2022February 18, 2022 Saving Bookmark this article Bookmarked How To Create A Crisis Communication Plan? Emergencies are less stressful if we are informed ahead of time. There are lesser efforts taken for preparations. Unfortunately, this is not the case. Crises strike at the most inappropriate times. And if you wait until the emergency happens for planning to begin, you are guaranteed to fail to avoid disaster. As a result, companies […] January 25, 2022January 25, 2022 Saving Bookmark this article Bookmarked What Forms A Thought Leadership Strategy? We have heard frightening tales of houses built on unsteady foundations. A couple smiles for the camera while holding the keys to their new home one minute, then becomes the homeowner of a disaster the next. Thought leadership strategies are no exception. They need a strong foundation that endures changes in the world. As a […] January 25, 2022January 25, 2022 Saving Bookmark this article Bookmarked What Are The New Skills In Corporate Affairs? Today, we are witnessing the emergence of a reputation economy. Social media and review sites have opened a larger area for exchanging information, including excellent and unfavourable ratings of products, services, and businesses. All company leaders have an internal and external communications team who manage public, government, and media relations. Corporate affairs officers relied primarily […] January 25, 2022January 25, 2022 Saving Bookmark this article Bookmarked What Are The Best Practices For Managing Your Online Reputation? Are you aware of what people say about your company on the internet? If this is not the case, it is time to start looking into it. Here are some tips on keeping your online reputation under check. Best practices to follow Regardless of the communication channel, your reputation management plan depends on the regularity […] January 25, 2022January 25, 2022 Saving Bookmark this article Bookmarked Understand The Evolution Of Reputation Management The process of determining one's worth is called ‘reputation.' It is a set of beliefs about your firm held by a group of people, and it is essential since it shapes your organisation's identity. Customers, employees, and people use your reputation to evaluate concrete and intangible traits such as value and trustworthiness. The lower your […] January 25, 2022January 25, 2022 Saving Bookmark this article Bookmarked
Explore Thought Leadership Strategy | Astrum Today, effective communication within corporations plays a role in its overall success. Whether it involves building a brand reputation, fostering customer trust, or managing internal and external communications, every business should measure the effectiveness of its campaigns. Organisations can better understand their impact by evaluating metrics and offering insights into these campaigns. The key metrics […] April 8, 2024April 8, 2024 Saving Bookmark this article Bookmarked
Why should you segment customers during surveys? Segmenting customers refers to tagging and grouping customers with shared characteristics, like age, industry, gender, etc. This allows you to easily personalise your marketing strategy, services, and sales efforts to the needs of specific groups, potentially boosting customer loyalty and conversions. Customer segmentation during a survey goes beyond putting people into categories. When you segment customers, you […] April 8, 2024April 8, 2024 Saving Bookmark this article Bookmarked
Understanding the need for a crisis communication strategy As a business owner, your plate is constantly full. Juggling operational tasks and refining marketing strategies, are only a few of the many responsibilities you have. Even minor crises can disrupt the smooth flow of your business, compounding the chaos and diverting your focus from critical duties. To avoid such inconveniences, you need a crisis communication strategy. […] April 8, 2024April 8, 2024 Saving Bookmark this article Bookmarked
A guide on corporate reputation management Your brand’s goodwill is what determines its fate in the market. Sure, the quality of your products/services matters. But how people view your company is equally significant in the long run. It impacts sales, builds customer relations, and helps you achieve long-term goals. So, protecting and maintaining it tactfully is imperative. In the absence of […] April 8, 2024April 8, 2024 Saving Bookmark this article Bookmarked
Top reasons why an organisation should revise their reputation management strategy Today, establishing a brand presence is not easy. Every year, numerous companies start their journeys in the market. While many fail to make a mark, only a select few find success. This is because, in an aggressively competitive market, it is difficult to think of the right marketing moves. Hence, including a robust reputation management strategy in […] April 8, 2024April 8, 2024 Saving Bookmark this article Bookmarked
Qualitative data analysis summarised in 4 steps You may need to utilise several qualitative analysis techniques if you have just completed a large surveying activity, forum conversation, or a large amount of written feedback and comments. Packing large amounts of qualitative data can take time and effort. However, a little preparation and some simple steps can make it much easier. Here is […] March 14, 2024March 14, 2024 Saving Bookmark this article Bookmarked
Crisis communication strategy: Understanding its purpose Managing an organisation presents numerous challenges, with various aspects demanding attention alongside day-to-day operational tasks. During such times, any crisis further compounds the complexity. It diverts the business owner's focus from other critical operations. This is why having a proper crisis communication strategy is imperative. It serves as a blueprint for the business that can be referred […] March 14, 2024March 14, 2024 Saving Bookmark this article Bookmarked
Corporate management strategy: An overview Today, online platforms are accessible to all, which has led to the prevalence of citizen journalism. While this presents opportunities, it also poses a potential risk to businesses. A single negative review or malicious comment has the power to tarnish a company's reputation and impact customer retention. To overcome these challenges, brands must work on […] March 14, 2024March 14, 2024 Saving Bookmark this article Bookmarked
Explore Thought Leadership Strategy | Astrum Building a brand presence presents significant challenges in the current fiercely competitive market. With new companies entering the digital arena regularly, success is elusive for many. Navigating this dynamic landscape requires careful consideration of strategic marketing initiatives. However, with the help of efficient reputation management services, the business can soar to new heights. It allows the […] March 14, 2024March 14, 2024 Saving Bookmark this article Bookmarked
Importance Of Crisis Preparedness Reports suggest that nearly 70% of organisations have experienced at least one corporate crisis between 2015 to 2020, the average being three crises per organisation. Yet, the amount of apprehension given to crisis planning does no justice to the severity of the situation. It is unquestionably essential for business owners to have a positive mindset concerning their […] September 28, 2022September 28, 2022 Saving Bookmark this article Bookmarked
Level Up Your Corporate Game Through A Reputation Strategy Corporate reputation' can be defined as how others perceive a company. It can be closely associated with brand image. However, it differs from the latter and cannot be built through clever advertising and positive marketing. But it can be moulded with factors like your leaders' search engine results, blog posts, positive reviews, and public actions. […] September 28, 2022September 28, 2022 Saving Bookmark this article Bookmarked
Attracting Customers Through Reputation Management It is a no-brainer that audience development is a necessity for all activities. Certain activities attract customers, whether a dance performance, an election campaign, or a marketing drive in a multimillion-dollar business. In a business, you may have already applied measures for this purpose. Let us focus on how to captivate your target audience through […] September 28, 2022September 28, 2022 Saving Bookmark this article Bookmarked
Key Factors To Consider While Curating Reputation Management Strategies deciding factor in the growth of a brand or an organisation is the delighted customers. It can be rightfully said that the growth of a brand does not depend solely on the quality of the product or service they offer but also on its reputation. It is impossible to stop a rogue customer from speaking […] September 28, 2022September 28, 2022 Saving Bookmark this article Bookmarked
Role Of Online Reputation Managers In Shaping Public Opinion A good reputation is a must-have for unlimited growth opportunities and ensuring a company's guaranteed long-term future. In today's digital world, most of the audience within the age group of 18-35 years are more inclined towards online reviews than personal suggestions. It takes one negative review from a consumer to shrink the sales, even of […] September 28, 2022September 28, 2022 Saving Bookmark this article Bookmarked
How Does Corporate Reputation Influence Employee Acquisition? When it comes to corporate reputation, you may have read several articles that mention how corporate reputation influences customer purchases and sales. But did you know corporate reputation impacts employee acquisition too? Employees look for more than just a decent salary when taking up a job. They desire to work for a company with a […] August 11, 2022August 11, 2022 Saving Bookmark this article Bookmarked
Guide To Planning A Successful Campaign Strategy Are you planning to contest for the local municipal or state legislature elections? Then here's the ultimate guide you need to create a winning campaign strategy. Define your goal When contesting an election, your only goal is to win. But it is necessary to define victory clearly to make it achievable. In political elections, it […] August 11, 2022August 11, 2022 Saving Bookmark this article Bookmarked
How To Tackle A Business Crisis? A business crisis is an extreme scenario potentially threatening your company's growth and success. It can happen anytime. Both internal and external reasons can cause them. There is very little you can do to prevent them. However, you can prepare for it. Here is how to do so: Identify possible crisis threats All businesses are […] August 11, 2022August 11, 2022 Saving Bookmark this article Bookmarked
Understanding The Role Of Corporate Affairs In A Business When you speak of corporate affairs in the business sector, people assume it relates to unethical practice. It is understood that a company is favoured either for vested interest or at the cost of the country's taxpayers. However, this is not true. Corporate affairs, public affairs, or government affairs is a tool to engage the […] August 11, 2022August 11, 2022 Saving Bookmark this article Bookmarked
Why Should You Invest In A Company's Reputation? When buying a product, what are the factors you consider? The product offering and price are two primary factors you think of. Reputation of the brand is another crucial factor to check. You are a store to buy a mobile phone. It looks great, offers several features, and promises value for money. But will you […] August 11, 2022August 11, 2022 Saving Bookmark this article Bookmarked
Positive Impacts Of Statistical Consulting On A Business Statistics plays a vital role in the growth of every business. It helps business owners understand consumer behaviour. It also enables them to spot market trends effectively. But deriving it can be tricky for even seasoned industry players. Since it involves complex calculations, expert assistance is imperative. This is when statistical consulting is useful. It […] July 11, 2022July 11, 2022 Saving Bookmark this article Bookmarked
Why Should Every Organisation Have A Crisis Communication Strategy? As a business owner, you need to tend to various things. From handling operational activities to finalising marketing strategies, the list of duties never ends. In such a situation, even a minor crisis affects the flow of your business. It only adds to the chaos and diverts your attention from essential responsibilities. To avoid such […] July 11, 2022July 11, 2022 Saving Bookmark this article Bookmarked
What Is The Purpose Of Corporate Management Strategy? Everyone has access to online platforms today. Owing to this availability, citizen journalism has become a popular concept. While this is good, it is also a plausible threat to businesses. A single negative review or spiteful comment can break their image. It could also affect their customer count. The company needs to work on its […] July 11, 2022July 11, 2022 Saving Bookmark this article Bookmarked
What Are The Different Aspects Of Corporate Reputation Management? A brand's reputation dictates its faith in the market. Besides the quality of products or services, it is the second most crucial factor for any business. It impacts sales, builds customer relations, and helps you achieve long-term goals. Hence, protecting and maintaining it tactfully is crucial. But in the absence of adequate expertise, doing so […] July 11, 2022July 11, 2022 Saving Bookmark this article Bookmarked
4 Reasons To Hire A Reputation Management Advisory Your brand’s reputation dictates a host of aspects essential for its success. It influences your customer engagement. It determines your credibility. But more importantly, it impacts your overall sales. One negative online review about your business is enough to drive potential customers away, thanks to digitalisation. Hence, it is crucial to safeguard it to the […] July 11, 2022July 11, 2022 Saving Bookmark this article Bookmarked
What Does A Solid Corporate Message Include? Having a positive reputation for any business is very crucial. With the rising competitiveness of the market, a good reputation provides you with an edge. Other things like your services and characteristics can get duplicated, but public goodwill is the unique selling point that no one can take away from you. A positive reputation changes […] April 11, 2022April 11, 2022 Saving Bookmark this article Bookmarked
Role Of Campaign Messaging In Winning Elections Elections are all about winning. There is no consolation prize for the runner up. People and history always remember those leaders that win. Today, elections have come a long way from a one-sided win to a completive contest. This shift has happened owing to the rising penetration of the internet that has made voters aware […] April 11, 2022April 11, 2022 Saving Bookmark this article Bookmarked
Why Is Consumer Research Necessary? What is a communication campaign without its audience? You may come up with the most creative campaign idea and an award-winning marketing strategy, but all of it works only if you understand who your audience is. How well you know your audience decides how successful your communication campaign will be. Several companies have spent years […] April 11, 2022April 11, 2022 Saving Bookmark this article Bookmarked
How Are Crisis Communication Strategies Helpful? A crisis strikes anytime. Your business would be doing well, and suddenly, a crisis halts everything you have earned and built. Globally, there are no boundaries where the news can travel at lightning speed. It blows everything out of proportion before you can even get a chance to grasp it. This puts your company's reputation […] April 11, 2022April 11, 2022 Saving Bookmark this article Bookmarked
What Do Reputation Management Consultants Do? A positive reputation is the best asset a business can hold. It is a key element that helps a business draw in sales and builds a trustworthy brand name. But maintaining a positive reputation may seem daunting amidst the search results. Modern digital media has undoubtedly opened a flood gate of business opportunities and made […] April 11, 2022April 11, 2022 Saving Bookmark this article Bookmarked
6 Steps In Crisis Communication Planning You live in a world of social media activity, customer empowerment, and easily accessible and shareable information. Therefore, companies must constantly be aware, vigilant, and empathetic to keep up with that world. You should be aware of any theoretical crisis occurring and empathetic in delivering a response. Outlining and preparing a plan reduces the response […] February 18, 2022February 18, 2022 Saving Bookmark this article Bookmarked
What Is Campaign Messaging? Political campaigns depend on a cohesive campaign strategy and core message to attract potential voters and appeal to the target audience. Whether a candidate runs for a nationwide presidential or local congress campaign, crafting a campaign plan to convey a clear message is essential. Campaign messaging is the overall image, narrative, and ideology that a political […] February 18, 2022February 18, 2022 Saving Bookmark this article Bookmarked
How To Monitor Corporate Reputation Campaigns? The first step involved in making your brand a customer favourite is tracking the online presence and monitoring its reputation. You also need to consider other relevant information that impacts your brand. Only then can you measure the impact of online presence and transform those inputs into actionable steps. Corporate reputation campaigns enable brands to be […] February 18, 2022February 18, 2022 Saving Bookmark this article Bookmarked
How To Manage Corporate Reputation? Corporate companies’ reputation is very significant during business deals or press conferences. You get recognised because of your business and relations with major stakeholders, opinion business leaders, largest customers, current potential employees, and suppliers. If companies create and protect their identities in the market, they likely receive more customers and preferences than other businesses. Corporate […] February 18, 2022February 18, 2022 Saving Bookmark this article Bookmarked
Why Do Reputation Management Experts Matter? Earlier, people who had a poor experience with a brand usually informed only a few close friends about it. However, the emergence of online communication platforms has changed the way companies manage their reputation. Since it is highly fragile, you need to safeguard it. Social media lets anyone post their reviews and feedback on your […] February 18, 2022February 18, 2022 Saving Bookmark this article Bookmarked
How To Create A Crisis Communication Plan? Emergencies are less stressful if we are informed ahead of time. There are lesser efforts taken for preparations. Unfortunately, this is not the case. Crises strike at the most inappropriate times. And if you wait until the emergency happens for planning to begin, you are guaranteed to fail to avoid disaster. As a result, companies […] January 25, 2022January 25, 2022 Saving Bookmark this article Bookmarked
What Forms A Thought Leadership Strategy? We have heard frightening tales of houses built on unsteady foundations. A couple smiles for the camera while holding the keys to their new home one minute, then becomes the homeowner of a disaster the next. Thought leadership strategies are no exception. They need a strong foundation that endures changes in the world. As a […] January 25, 2022January 25, 2022 Saving Bookmark this article Bookmarked
What Are The New Skills In Corporate Affairs? Today, we are witnessing the emergence of a reputation economy. Social media and review sites have opened a larger area for exchanging information, including excellent and unfavourable ratings of products, services, and businesses. All company leaders have an internal and external communications team who manage public, government, and media relations. Corporate affairs officers relied primarily […] January 25, 2022January 25, 2022 Saving Bookmark this article Bookmarked
What Are The Best Practices For Managing Your Online Reputation? Are you aware of what people say about your company on the internet? If this is not the case, it is time to start looking into it. Here are some tips on keeping your online reputation under check. Best practices to follow Regardless of the communication channel, your reputation management plan depends on the regularity […] January 25, 2022January 25, 2022 Saving Bookmark this article Bookmarked
Understand The Evolution Of Reputation Management The process of determining one's worth is called ‘reputation.' It is a set of beliefs about your firm held by a group of people, and it is essential since it shapes your organisation's identity. Customers, employees, and people use your reputation to evaluate concrete and intangible traits such as value and trustworthiness. The lower your […] January 25, 2022January 25, 2022 Saving Bookmark this article Bookmarked