Rising Health Consciousness and Increased Applications in the Cosmetics Industry Drive the Market for Beta-Glucans

The beta-glucan market was valued at US$370.313 million for the year 2020 and is expected to grow at a CAGR of 7.16%, reaching a market size of US$600.982 million by the year 2027.

Beta-glucans are naturally occurring dietary fibres that can be found in the cell walls of a wide range of bacteria, fungus, yeasts, and plant species. They help lower blood serum cholesterol, boost immunity, control blood sugar levels, and lower the chance of developing cardiovascular diseases (CVDs). As a result, they are frequently used in pharmaceutical supplements to assist in treating a variety of illnesses, including eczema, allergies, diabetes, asthma, and heart issues.

Rising rates of chronic health conditions including diabetes, high cholesterol, heart disease, and obesity are anticipated to focus consumers' attention on the consumption of nutritious foods like beta-glucan. Consumers' growing concern for their health and their desire for unprocessed, natural foods are driving the beta-glucan market's expansion. The beta-glucan market is expanding due to rising R&D activity in a variety of beta-glucan applications. The demand for the product is anticipated to decrease to some extent due to the high cost of extracting the end product from the extract derived from cereals.

Increasing chronic diseases coupled with rising health consciousness among consumers drive the market for beta-glucans.

The shift in consumer demand from processed food to healthy foods, superfoods, and functional foods has resulted in consumers becoming more aware of their health and taking an active role in sustaining it through healthy living. Consumers are more attentive to product contents and nutrition labels, and they are more aware of the substances in food. Due to the change in customer behaviour, there is now a greater need for healthy foods and supplements, which has prompted a number of companies to launch brand-new nutritious, naturally produced goods that are not genetically modified. As a result, it is projected that the market for multi-functional beta-glucan will expand over the coming years as people's concerns about their health and fitness increase.

Rising rates of chronic health conditions including diabetes, high cholesterol, heart disease, and obesity are anticipated to focus consumers' attention on the consumption of nutrient-dense foods like beta-glucan. For instance, the Centers for Disease Control and Prevention estimates that heart disease was the primary cause of roughly 647,000 deaths in the United States in 2020. Additionally, there are more patients worldwide, particularly among women with cervical cancer. The most common and widely-used treatment for cervical cancer is beta-glucan. As a result, during the course of the forecast, the market for glucan will grow significantly. In addition, the aged population, which typically has numerous comorbidities and frequently needs various medical treatments and surgical procedures, is boosting the market.

The rising usage of beta-glucan in the production of cosmetics and personal care products is driving the market.

Demand for personal care and cosmetic goods is rising as global fashion trends change. Water-soluble beta-glucans are good for skincare, hair care, and other personal care products since they are water-soluble and have great qualities including anti-aging, film-forming moisturising, anti-irritation, etc. Oats-derived beta-glucan is a component of cosmetic products made by the personal care and cosmetics industries. By assisting in skin layer exfoliation and providing keratinocytes with protective properties, beta-glucan contributes to the restoration of skin texture. The majority of the ingredients used to make different cosmetic preparations are yeast-based. It is the best ingredient for cleansers, lotions, and moisturisers because of its skin-moisturizing qualities and antibacterial function. For instance, Ceapro's CP oat beta-glucan is a clear, odourless, and colourless aqueous solution that can be used in cosmetics to minimise wrinkles and other indications of ageing.

Additionally, the antioxidant-rich quality helps bind cosmetic ingredients, extends shelf life, and shields peptides from a variety of environmental irritants. It is frequently used as a binding agent and viscoelastic enhancer in personal care products. For instance, Evonik has created a natural biopolymer derived from beta-glucan that offers excellent skin protection. A naturally occurring beta-glucan (scleroglucan) called Tego Cosmo LSG is especially useful in cosmeceutical formulations. Because of its low molecular weight, it can be used in cosmetic compositions at larger concentrations and has fewer thickening effects. Cosmetic companies and manufacturers are introducing innovative products that are composed of beta-glucan to meet the changing consumer trends. For instance, Kaya, a cosmetics company, launched a Super Hydrator in 2021. It is a moisturiser for dry skin that is made from colloidal oatmeal that has been enhanced with beta-glucan, shea butter, and hyaluronic acid.

Asia-Pacific is expected to hold a major share due to the presence of vast consumer based industries and increasing adaptation of functional foods.

It is anticipated that the beta-glucan market in the APAC region will rise during the projected period due to rising cholesterol cases and the expansion of the personal care industry. Given the product approvals to promote beta-glucan in food and ongoing clinical research on the impact of insoluble yeast beta-glucan intake on pre-diabetic patients, the beta-glucan market in the Asia-Pacific is projected to be on the rise. A considerable base of the consumer industries may be found in Asia-Pacific, which is anticipated to be a major market for beta-glucan. Large industrial bases are present in nations like China, India, and Japan, which significantly contribute to the need for beta-glucan.

The per capita income of the nations in the Asia-Pacific region is rising, and people are becoming more aware of specialised dietary ingredients and supplements. Chronic diseases, including heart problems, diabetes, and cholesterol problems, are on the rise among both elderly and young people in APAC nations like Thailand, India, Bangladesh, and other nations. Due to the rapid changes in living preferences and the expanding dairy industry, which are increasing demand for the beta-glucan market, China is the country in the region with the fastest growing market.

The high cost of extracting beta-glucan is expected to restrain the market's growth.

The high cost of beta-glucan extraction is due to a number of variables, including source, timing, and technique. It is expected that the high cost of extracting the end product from the extract derived from cereals will reduce demand for the product by some amount. There are various extraction techniques that provide insoluble beta-glucan of low quality. For instance, producing high-quality micronized beta-glucan with particle sizes ranging from 1-3 microns requires substantial costs in addition to numerous processing stages to achieve the appropriate beta-glucan size. This is done to facilitate beta-glucan absorption at the immune cells' receptor locations. The correct absorption of beta-glucan in the human body can be hampered by re-aggregating beta-glucan, which is prevented by expensive equipment. These factors are likely to pose a challenge for the growth of beta glocans.

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