Smart Tactics to Start Writing Result-Driven Title Tags

A title tag is one of the most important pieces of a web page. It tells both people and search engines what the topic of a page is. This means that if you want to rank higher in search results, you need to craft compelling and relevant title tags for your pages. Luckily, there are some easy tactics you can use to start writing result-driven title tags today!

Use your keywords

The first way to create a result-driven title tag is to use the main keyword phrase. This means writing something like 'Ultimate Guide To Golf' instead of 'Your Guide To Golf'. Not only will you rank better, but you'll likely get more clicks as well because people searching for golf information are more likely to click on a result if it has 'Ultimate Guide To Golf' in the title tag than something like 'Your Guide To Golf'.

Write for your audience

This is one of the most important tips we can give you about writing result-driven title tags. If you are using obvious words that are popular with your target market, you're going to get a lot more clicks and visitors. If you're not sure what your target market is, or have an idea but aren't confident in it, do some keyword research for your site. It may be well worth the effort because being able to craft compelling title tags means earning better rankings and more visitors.

Make sure your title tag is short and sweet

Do your best to keep your title tag under 50 characters. Google will truncate longer results, and there's really no reason to take up more than necessary with keywords if you want to rank well and get clicks. The search engine has done its own studies and found that shorter titles generally lead to more engagement with the content, so you should definitely take note of this tactic.

Don't sacrifice your branding

When writing result-driven title tags, make sure you include the name of your brand somewhere within the tag. Some brands choose to place their brand at the beginning of a result-driven title tag (i.e. 'Pageworks | A Result-driven Title Tag'). If your brand is known for producing great content, you'll likely earn a lot of respect and trust from those who visit your site as a result.

Don't exaggerate

It may be tempting to make some bold claims in an effort to increase engagement and grab attention with result-driven title tags, but it's honestly not worth the risk. You may end up getting penalized for it by Google if you make claims that are too bold, which could mean losing rankings and traffic. Keep things honest and straightforward to boost your results!

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So now you've seen the 5 easy ways to start writing result-driven title tags that will help you earn more traffic and better rankings. Be sure to use these tactics when writing title tags, but remember that there is no one-size-fits-all approach for SEO success. You'll need to do your own testing and tweak your approach where necessary to maximize results for your site.

 

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