Harsh Binani believes that the next major thing will be the consolidation of coworking. Taking a look back at Harsh Binani's journey to get Smartworks to where it is now. Initially, there were over 300 players that looked up to the major brands' coworking business strategies. The same principles of accommodating freelancers or small businesses swamped a large market with little to no innovation.
When the pandemic struck the sector, freelancers and small businesses abandoned coworking in favour of working from home, causing coworking players to incur significant losses. While Smartworks' business strategy was steady, it ensured that the company remained one step ahead of the competition even during challenging times.
Read more: "We Are Back To The Higher Growth Levels As Pre-Covid": Harsh Binani, Smartworks
Smartworks has weathered one of the toughest periods in the history of the industry. Harsh Binani's analysis of how the pandemic has altered the way occupiers and seasoned operators alike evaluate space management nowadays is intriguing.
However, it is realistic to expect that in the next months, flexibility, along with the inclusion of modern technologies, will surely lead to a strong recovery in the business. Harsh Binani feels that coworking spaces have a bright future ahead of them.
0
Sign in to leave a comment.