There can be three main groups of problems for SEO: content, authority (links) or user experience. Although the subject of speed is very fashionable now, it is still not so important. You can use URL Opener tool to speed up your work. On the other hand, the links are essential, but the main problem is in the content.
And what is the main problem that we SEOs face regarding content? Cannibalization: the lack of planning means that in just 5 URLs we begin to see serious cannibalization problems.
For those not versed, cannibalizing is attacking the same search intent with more than one URL, so Google, not knowing which URL to display from our site, gives it a very low ranking.
How can we suspect that we have cannibalizations? If you have dozens of URLs, but only one or two brings you content... either you hit the mark or you're cannibalizing.
A classic example of cannibalization for a blog with 4 posts:
- What is WordPress.
- Plugins in WordPress.
- The 10 best WordPress plugins.
- Guide on SEO by Yoast, the best SEO plugin.
Actually, removing one of those posts (the 10 best WordPress plugins) and adjusting the content well, having enough authority, we can position everything perfectly. The reality is that the usual is that the posts are huge and everything is cannibalized.
This happens with all kinds of websites, unfortunately.
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