A good user experience (UX) can make or break your product. User experience design plays a key role in every company’s success and every customer’s satisfaction with the product. It’s easy to overlook UX because it can be difficult to measure, but UX designers have been able to capture its essence into five universal principles and laws that you should know as you grow in your career as a designer. In this article, we will look at these five principles and laws of UX design and what they mean for your work as a designer today.
Principle 1: Users are humans, not machines
Designers are human, and humans make mistakes. Even the smartest designers can't anticipate every single way a user might interact with a site or app. That's why they should always be talking to users, especially those who have had trouble with the design. It's important for designers to remember that people are not machines. They don't think like machines, they don't behave like machines, and they don't read instructions like machines. They're people! And we need them all on our team if we want our designs to succeed.
Principle 2: Perception influences action
There are a lot of factors that contribute to how people perceive something, but the two most important ones are consistency and proximity. Consistency is all about ensuring that things function in a similar way or have the same visual appearance with no glaring inconsistencies. Proximity is about how near or far away items are from one another on the screen. Items that are close together appear to be related, while items that are farther apart seem unrelated. These principles matter because they help ensure users interact with your product in the way you want them to, which leads us into our third principle: motivation.
Principle 3: Simplicity is key
A design is complex when it requires a user to jump between pages, interact with numerous features, or has an excessive amount of text. A design should be simple if it can accomplish the same objectives in a more straightforward manner. This principle is important because users don't have time for anything else but the task at hand. If a design requires too much thinking on behalf of the user, then they will likely close it and go elsewhere.
Principle 4: Trust between company and users
Trust between the company and users is the most important principle for any business. It’s about how much people trust what you do. If you want people to use your product, they need to know that it will be worth their time and money. Building trust takes time, but it’s worth it in the end because customers will always come back for more. Trust starts with honesty, transparency, consistency, knowledgeability, and accountability.
Principle 5: Consistency is critical
Consistency is a critical principle in the world of design. When things are inconsistent, it throws off the user and frustrates them. This can happen when there is inconsistency between the visual elements, meaning that buttons or fonts don’t match up with each other. It can also happen when there are inconsistencies in the way things work on an app or website, such as not being able to find a function you know should be on the page but isn’t there.
Final Note
Hire a mobile app design agency. There are now many agencies that specialize in creating mobile apps, so you needn't worry about whether or not they know what they're doing. And having someone else take care of the details will free up your time for more important tasks. Mobile applications have become such an integral part of our lives that it's almost impossible to go a day without using one.
So, hire a UI design agency in Bangalore if you want to stay on top of things!
0
