A survey has found that 88% of people will not return to a website if they have a bad user experience.
Shocking?
No, not really.
Think back to all the times that you’ve judged a website and exited it in only 5 seconds.
If you do that, it’s natural to assume your audience does the same.
Without proper website design, they’ll find your website lacking and leave.
You don’t want that, do you?
Here is where the concept of effective web design comes in.
Why is Web Design Important?
Your website represents you and your business online. If it isn’t what the users want, they’ll turn away.
The web designers of TST Technology, a website design company in Ahmedabad, have listed the top 10 reasons explaining the importance of web design for business.
1. First Impression: A website is often the first interaction a potential customer has with a business, and a well-designed website can make a positive first impression, increasing the likelihood of converting visitors into customers.
2. Mobile-Friendliness: With the growing use of mobile devices to access the internet, it is important for businesses to have a website that is optimized for mobile devices. This means that the website should be designed to be easily viewed and navigated on smaller screens.
3. User Engagement: It is important to engage visitors and keep them on the site longer. This can be achieved through features such as clear and concise content, eye-catching graphics, and interactive elements such as forms, quizzes, and videos.
4. Search Engine Optimization (SEO): A website with proper text and design can help improve a company’s search engine rankings, which can lead to increased visibility and more traffic to the website. This is because a well-designed website is easier for search engines to crawl and understand, which can help improve its rankings.
5. Branding: An effective web design has a major impact on the overall perception of a brand. A well-designed website that is consistent with a company’s brand can help to establish credibility and build trust with customers.
6. Competitive Advantage: A well-designed website can give a business a competitive advantage over its rivals. A website that is visually appealing and easy to use can help a business to stand out in a crowded marketplace. If your website isn’t good, your audience will just go to your competitor's website and you’ll lose business.
7. Increased Conversion Rates: Strategically placed Call-to-Actions (CTA) can help to increase conversion rates by making it easier for visitors to take the desired action, such as making a purchase or submitting a contact form.
8. Return on Investment (ROI): An ideal website can provide a strong return on investment (ROI), increasing brand recognition, attracting more visitors, and ultimately driving more sales for a business. This is one of the ultimate advantages of web designing.
9. Credibility: When your website is designed properly keeping your target audience in mind, it can help to establish credibility with customers. A professional-looking website that is easy to use and navigate can help to build trust with customers and increase the likelihood of them doing business with the company.
10. User Experience: The overall goal of the website is to provide an optimal user experience for visitors, making it easier for them to find what they are looking for, understand the company’s products or services, and take action such as making a purchase or submitting a contact form.
When all of these reasons come together and you create an effective web design for your business, your audience is pleased with you and your ROI shoots up.
This is why the above-listed reasons are also the advantages of web designing.
You can do that by implementing some important website design principles and taking care of a few elements such as the following in your website design:
1. Structured Layout: The layout refers to the arrangement of content on a website, including the placement of text, images, and other elements. For professional websites, you must have a professional website. For artistic websites, you can have a little more room to experiment. It all depends on who your audience is.
2. Easy Navigation: Navigation refers to the way a website is organized and how users can move from one page to another. The navigation system should make it easier for users to find what they are looking for and improve the overall user experience.
3. Rich Content: Content is the information and messages that are communicated on a website. High-quality, relevant, and engaging content can help to build credibility and establish trust with visitors.
4. Color Scheme: The color scheme refers to the use of color on a website and can have a significant impact on the overall look and feel of a site. A well-chosen color scheme can help to create a consistent visual identity for a brand and improve the user experience.
5. Typography: Typography refers to the use of typefaces and font styles on a website. The right typography can help to improve readability and create a sense of hierarchy, making it easier for users to understand the content on a page.
Note- The color scheme and typography should be set so it can establish your brand identity. If you use whimsical, different colors and fonts, it will not help solidify your image in your audiences’ minds.
6. Images: Images are an important component of website design and can be used to communicate information, create visual interest, and improve the overall user experience. A picture is worth a thousand words so any image you use better be what you want your audience to think and remember about you.
7. Responsiveness: Responsiveness refers to the ability of a website to adapt to different screen sizes and devices. A responsive design can help to improve the user experience on desktop, tablet, and mobile devices.
8. User Interactivity: User interactivity refers to the ways in which users can interact with a website, such as through forms, quizzes, or other interactive elements. User interactivity can help to engage visitors and keep them on the site longer.
9. Quick Loading Speed: Loading speed refers to how quickly a website loads and can have a significant impact on the user experience. A website that loads quickly can help to improve engagement and increase the likelihood of visitors taking the desired action.
10. Accessibility: Accessibility refers to the ability of a website to be accessible to all users, including those with disabilities. An effective website design should make the site accessible to all users, regardless of their abilities, and include features such as alt text for images and proper formatting for headings.
These are just a few of the general website design principles. Thus, businesses should pay attention to what their audience responds to well and then design accordingly.
In conclusion, it is very important for your business to have a properly designed website. The concept of effective web design is becoming more popular as businesses realise the importance and advantages of web designing.
To get your website (and mobile apps) designed, contact the designers at TST Technology, a website and mobile app design company in India, at contact@tsttechnology.in.
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