Digital online marketing encompasses various digital communication methods between businesses and customers, including direct mail marketing and pay-per-click. Technology is used to strengthen connections between clients and companies, promote promotions, and cultivate healthy relationships. Digital interactions include social media, email marketing, SMS, SEO targeting, and more. Search engine optimisation (SEO) is a crucial aspect of digital online marketing, focusing on on-page and backend features to ensure a business's position on the Search Engine Results Page (SERP) is optimal for keywords. Understanding how a search engine works is essential to appreciating SEO and its benefits for businesses.
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