What it meant to be A Professor Of Marketing now a days?

When we spend our time sitting in front of a TV set and watching our favourite serial, listening to the news, enjoying the thrill of cricket or watching a movie we saw the advertisement of several products during the programmes. this is not only limited to the TVs but we can find the advertisement of various products in the newspapers, hoardings at different places and even while you are watching something on youtube. This is what we can call the Marketing of products by the companies to increase the sale of their products.

Marketing is an essential part of the functions of a company. If a company is not able to build to market a product properly then it becomes a problem for the survival of the company. That`s why companies hire special managers for the purpose of marketing their products at a lucrative salary.

The responsibility of training such marketing persons is carried out by the efficient professors who are no doubt experts in the field of marketing and have a vast experience in teaching and had carried out several research works to equip these marketing buds with the modern marketing concepts and theories that would help them shouldering their responsibilities when they work for their companies.

To become a Professor of Marketing one should have a sound educational background. An MBA degree in marketing is the desired qualification for this post with a PhD in the respective field. With the completion of a PhD in marketing management, one is eligible to start working as an Assistant Professor and within two to three years based on one’s performance, one could be promoted as a Professor. A Professor of Marketing of a reputed institution takes his home a very handsome package.

There are many eminent scholars teaching in various business schools who have earned a name and fame in their respective fields. The list includes Abdul Ali, Todd Bacile, Ken Barktus, Kapil Bawa, Sterling Bone, and many more. Dr. Joby John is one of them who is a professor of marketing at the University Of Louisiana, Lafayette. He has completed his MBA from Madras University and has his Ph.D. from Oklahoma State University in marketing and has several research works to his credit.

Conclusion:
A person can become a professor of marketing if he has a desire to impart education to the students as well as keen to carry out research work.