Ever walked inside a retail store and been blown away by corrugated display boxes? What was it about those boxes that made you pause and pay special attention to them? Was it the custom printed design ad the vibrant colors? Maybe they had a shiny coating that made it seem that the custom-made display boxes were dancing in the light?. It quite possibly is a combination of all those reasons and more.
This blog will take you through the various customizations that brands use to create corrugated display boxes that can entice customers. We are going to cover how custom prints elevate packaging design. Furthermore, we will study the effect of using various color models. And the importance of finishing coats.
Let's begin.
Custom Printing For Display Packaging
To achieve maximum design potential, brands utilize custom printing in their packaging. Using one color or multiple colors can communicate brand tone and values. Also, it is a viable option to use unique images. The possibilities seem endless when considering all the different print techniques such as screen printing, foil blocking, letterpress, digital, etc. Additionally, the types of paper used to print on can be greatly varied.
A common form of printing is digital printing, which has a more 'artificial' look and feels to it. It also has the unique side effect of being environmentally friendly due to its lack of water usage. On the other hand, foil blocking on corrugated cardboard print boxes can have a more 'luxury' feel to them as it uses metallic colors. The effect of using foil blocking is that the box will be shiny and reflective, which is especially important for high-end retailers. Thus, you can create eye-catching display gift boxes.
Effects Of Color Models On Display Packaging
Color models are important to consider when designing corrugated display boxes. If you are looking for a vibrant display box, you might want to use the CMYK printing technique. CMYK is an acronym that stands for Cyan, Magenta, Yellow, and Black. These four colors can be used in various combinations to create unique hues that impact the design.
On the other hand, if you want to use a more toned-down color model, you might consider using the Pantone Matching System (PMS), a standardized color reproduction system. The use of Pantone allows for a wide spectrum of colors without any variations in shade or tone. Using the Pantone color model allows for more precise control over your design, especially when creating custom-made display boxes for branding.
Finishing Off Your Display Boxes With Coatings
Finishing coats are important to consider because they have a unique effect on your Custom Printed Boxes and Packaging. In particular, the effects of gloss and matte finishing techniques will be shown below.
Gloss
In general, using a shiny coating such as gloss adds shine and appears more vibrant. Gloss also gives off a 'retro' look that might work well for brands looking to play on this style.
Matte
Using a matte finish will make the design seem more 'natural' as it lacks any shine or gloss. In addition, using matte can sometimes give your display boxes a textured feel which might be desirable for some brands and products. Those were a couple of the most common finishing coats. Now let's look at some other options.
Varnish
The varnish finishing coat is similar to gloss as both finishes give a glossy and semi-shiny appearance. How does this differ from gloss, you might ask? Varnish is more comparable to glass as it is transparent with no color. Thus, it is perfect for those who want to maintain the corrugated material's natural look or those who want to use a transparent color.
Soft-Touch
The soft-touch finishing coat is similar to matte, except it has a tiny bit of shine. That is because it uses tiny particles of mica or aluminum, which provides just enough glow to denote its 'soft' texture. This coating helps create custom counter display boxes that have a tactile feel to them.
Aqueous
Aqueous coatings are also called 'Wet-Gloss' or 'Water-Based High Gloss.' These coatings are a relatively new form of design as they allow for a glossy finish that is water-based. That makes it safe for the environment and allows for more precise control over the thickness of the coat. On top of this, this type of coating can be used in conjunction with paper or recycled materials.
Conclusion
We have learned many things related to corrugated display boxes in this article. We have studied the importance of custom prints, color models, and finishing coats. Whether you want custom counter display boxes or cardboard display boxes for wholesale, these customizations can be very important for your brand.
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