With many AI features being rolled out, 2024 is a big year for Salesforce.

In September, Salesforce launched a set of industry-specific AI capabilities named “Industries AI”. It has more than 100 capabilities for the 15 Industry Clouds.

“With Salesforce, organizations of every size and budget can now easily get started with practical AI tools that were purposefully designed to solve their unique challenges.”

– Jeff Amann, EVP & GM, Salesforce Industries

Not every business can invest in an AI model and train it to their advantage. Having industry-specific, AI features in Salesforce is going to be a game changer for businesses who want to use the new technology.

Let’s discuss the industries that can benefit from using Salesforce in 2024.

Manufacturing

Having Salesforce can help companies in the manufacturing industry streamline their product production, help customers with warranty claims, and forecast demand.

With the newly launched features comes Asset Service Summary. This feature uses asset data to help manufacturing service agents. Agents will get an overview of product alerts, open cases, warranty status, etc. That will help them guide each customer according to their unique history.

Healthcare

Many are aware of the long waiting time for doctors’ appointments. With newly released features, healthcare providers can speed up many of the processes.

Patient Services & Benefits Verification is an industry-specific AI capability for healthcare. This gives care coordinators a comprehensive summary of every patient, including details of past clinical encounters, preferences, and care plans. Meanwhile, verification agents can get all the details about insurance coverage and financial assistance eligibility.

Financial Services

AI can extract useful information from structured and unstructured data. These include emails and call logs. AI also transcribes the summary of every customer interaction hence generating Complaint Summaries.

Having these summaries at hand will help customer service agents resolve complaints faster as they will be able to reach the root cause of the issue.

Automotive

Vehicle Telemetry Summary uses AI to summarise a vehicle's performance. For this, the telematics data is used. Telematics data refers to the vehicular data acquired through GPS and onboard diagnostics.

Having a summary of everything going on with a vehicle can help schedule timely maintenance and troubleshoot issues.

Education

Companies from the education industry need to handle a large influx of queries from prospective students. With Recruitment Inquiry & Opportunity Management, AI can help them manage that load.

It can respond to student queries and also lead to better management of the whole recruiting process. It can also perform tasks automatically such as student segmentation based on their application status.

Media and Entertainment

The Media Industry is forging a unique relationship with customers in the modern world. This is because of the shift from using buttons on a remote to taps on digital devices. Salesforce helps the media industry in creating the content their customers would love.

With the newly rolled out AI features, the media industry gets RFP Management. RFP means Request For Proposal.

RFP Management automatically highlights important parts of a proposal such as budget, timeline, and target audience. This speeds up the approval process as the sales team no longer has to manually sift through the proposal documents. 

Conclusion

A plethora of AI features have been launched by Salesforce in 2024.

These features are not only a game changer overall but also for specific industries. They can go through a large amount of data and pick out what's important. This in turn reduces the time taken for an otherwise lengthy task.

Companies from manufacturing, healthcare, financial services, automotive, education, and media industries should benefit from the new releases by Salesforce.