Why reduce the loading time of your site?

Optimizing the natural reference, improving the user experience, and increasing the turnover: three reasons that will motivate you to reduce the loading time of your website!

Optimization of website speed

Improving the loading times of your site means improving its indexing. Behind this, a simple logic. It is Google that wants these loading times to be as short as possible.

Google is responsible for registering all elements found on the internet on its servers. A long and expensive operation, especially if your site does not load quickly, the robots that analyze web data will therefore take longer to index your site if it is not optimized. Thus, Google values the best-optimized companies for the time they save it and penalizes companies that have not worked on this aspect of their site.

This is why you will be able to observe a progression of your SEO after optimizing your load times. This will give you better visibility on the search engine. This will attract the visit of new prospects.

Improving the user experience

The longer your page takes to load, the more likely you are to frustrate visitors. This frustration is often resolved in the following way… the return of the visitor to the browser! In other words, having long load times amplifies the bounce rate on your site. This is what you want to avoid at all costs.

It is also admitted that 40% of Internet users leave a page that takes more than 3 seconds to load!

The increase in turnover

Thanks to the improvement of the user experience, the ratios linked to the frequentation of your site will only be better. However, we also have to look at things in the longer term. Indeed, it is thanks to the improvement of these factors that you will be able to maximize your chances of closing sales.

Indeed, a visitor who considers that your pages are too long to load will change supplier and will spend with your competitors if their sites are faster than yours.