Packaging creates a huge opportunity to prove that your brand is the most valuable consumer touchpoint. There are many features that make a packaging design look up-to-date and add something interesting to the brand .
In this article, we will explore some of the best modern packaging designs.
1. BEYOND by Studio Blackthorns:
Unique Features:
- Contemporary Looks
- Use of colored shapes
- Tagline Placement
Beyond is a carbonated water brand that has a design that showcases both aesthetic and contemporary in the most modern way possible .
It is designed by Studio Blackthorns. The packing design comprises various shapes and colors that serve as product variations, such as pears and strawberries. The white background of the packaging gives a clean finish, and the tagline is perfect for first-time buyers .
2.BOOFFEE by rolê da alê
Unique Features.
- Leaf line drawing
- Bold color story
- Clear logo placement
BOFFEE\'s packaging design by rolê da alê features a bold color scheme, evocative of the unique and exciting experience of combining coffee and beer.
The use of colors such as deep red, black and sunny orange give the brand a personality and fantastic product variations. The line drawings of the leaves add a creative touch, while the precise placement of the logo enhances brand recall.
3.CowDog Brew Company by Leechtown Design
Unique Features:
- Nice dog painting
- Unique display
- A clam color story
The CowDog Brew Company\'s modern packaging design by Leechtown Design combines two beloved themes: dogs and beer.
The adorable dog painting on each will sure to catch people\'s attention. At the same time, the unique printing of the drink\'s features and critical ingredients adds an extra layer of fun to the brand. Apart from this, the blue background also adds a sense of peace and calm to the design.
4. Dal Negro by H-57
Unique Features:
- Smooth square container
- Transparent window divider
- High-quality photo clarity
The variety of designs that give the product personality and added appeal to consumers sets this modern packaging design apart from the others on this list.
H-57\'s packaging designs for Del Negro feature a variety of styles, but each one includes a sleek square box. This not only adds security for the products but also enhances the brand\'s image by conveying a sense of polish and professionalism.
The Animals on Wheels toys come with a transparent box partition, which enables parents and children to see the toys\' appearance. All of the packaging designs come with high quality images and content inside for visual purposes.
5.ilile Cosmetic by Jane Wu
Unique Features:
- Cutout letters
- Dynamic prints and patterns
- Simplified design
Although package designer Jane Wu\'s modern packaging design for Life Cosmetics featured vibrant prints and patterns on the front panel, she strategically placed them to create a more minimalist design that aligns with the product\'s brand.
The packaging design has highlighted the letter cutout of the brand and adds a sense of fun to the design.
This is what makes it one of the latest packaging designs in the cosmetic industry.
6. Urtica Wellbeing by Ester Saba Design Studio
Unique Features:
- Cork plugs
- See-through glass container
- Subdued color palette
Urtica Wellbeing\'s packaging line design is created by Ester Saba Design Studio and it comes with unique glass bottle design and also comes with cork plugs.
The packaging design looks pleasing and modern and also adds a touch of vintage nostalgia for anyone who can see it. The use of muted colors in the box packing adds layers of professionalism and fun to the bottles inside
7.Rosalbòre by Jesy Moliterno
Unique Features:
- Sleek label
- Design Featuring an Ombre Bottleneck
- Hole In the Middle.
The hole in Rosalbòre\'s label ads aesthetic looks and product variation.
Designed by Jesy Moliterno, this label provides customers with a quick and easy way to identify the wine variety. The design is sleek, featuring skinny typography and prominent branding .
Another feature of the ombre bottleneck is that it adds fun elements which you might miss on plain looking glass bottle.
8.TEMAN by Epikinono
Unique Features
- Collaboration with local artists
- Puzzle like design
- Catchy color story.
TEMAN\'s packaging design by Epikinono is the result of a collaboration between the scented candle company and a local artist.
TEMAN\'s collaboration showcases their many stories to customers. The boxes can be arranged and rearranged to form images and provide a fun experience to the customers.
The puzzle appears to be a unifying force for joy, with its vibrant colors pleasing to the eye.
Conclusion: Modern packaging design plays a pivotal role in a brand\'s appeal and in communicating its essence to consumers. The above-mentioned elements help brands create a long-lasting impression and make them stand out in the competitive market.
Lien Design is a California-based design studio specializing in modern packaging design, label design, and brand standards creation. Talk to us if you are ready for your next award-winning design.
reference : -https://click4r.com/posts/g/14959323/
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