Holiday gift guides can introduce a book to readers at the exact moment they are actively looking for something to buy. They appear in newspapers, maga...
National coverage may be the dream, but local media often provide authors with a more realistic and relevant place to begin. Newspapers, radio stations, tele...
Book reviews can help readers understand what a book offers, give booksellers and librarians useful context, and provide authors with credible material...
An unfamiliar gold seal on a book cover may look impressive to a reader for a moment. To a bookseller, librarian, journalist, or publishing professional, it ...