Sarah Mitchell

Sarah Mitchell

@Sarah_writes

I write about book publicity, publishing, and author marketing, sharing practical insights to help authors grow their visibility and connect with readers.

Joined Jul 2026 New York City, United States
11 Writeups
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Sarah Mitchell posted a new writeup in How To 3d ago
How to Run a Book Giveaway That Attracts the Right Readers
How To How to Run a Book Giveaway That Attracts the Right Readers

A book giveaway can generate attention, increase newsletter subscriptions, introduce the first title in a series, or reconnect an author with existing reader...

Sarah Mitchell
Sarah Mitchell · 13 min read
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Sarah Mitchell posted a new writeup in Books Oct 16, 2026
When an Author Needs a Separate Website for a Pen Name or Book Series
Books When an Author Needs a Separate Website for a Pen Name or Book Series

Authors who publish under more than one name, genre, or series eventually face a practical question: should everything remain on one website, or should each ...

Sarah Mitchell
Sarah Mitchell · 14 min read
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Sarah Mitchell posted a new writeup in Books Oct 8, 2026
How to write an author biography that builds trust without sounding promotional
Books How to write an author biography that builds trust without sounding promotional

An author biography appears in more places than most writers expect.It may be used on a book cover, retailer page, author website, media kit, event program, ...

Sarah Mitchell
Sarah Mitchell · 11 min read
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Sarah Mitchell posted a new writeup in Future Oct 1, 2026
How authors can turn one media interview into long-term book visibility
Future How authors can turn one media interview into long-term book visibility

A strong media interview may take weeks to secure and only twenty minutes to record. Once it airs or appears online, many authors share the link once, thank ...

Sarah Mitchell
Sarah Mitchell · 12 min read
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Oct 1, 2026
How to plan a virtual author event people actually attend
Books How to plan a virtual author event people actually attend

Virtual author events remove many of the limits associated with physical venues. Readers can join from different cities or countries, speakers do not need to...

Sarah Mitchell
Sarah Mitchell · 15 min read
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Oct 1, 2026
How to build an audience before your book is published
How To How to build an audience before your book is published

Authors are often told to start promoting a book several months before publication. By that point, however, they may be trying to introduce themselves, expla...

Sarah Mitchell
Sarah Mitchell · 14 min read
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Oct 1, 2026
How Authors Can Turn Original Research Into Media Coverage
Work How Authors Can Turn Original Research Into Media Coverage

Original research can give an author something many publicity pitches lack: genuinely new information.A survey, archive, dataset, experiment, interview proje...

Sarah Mitchell
Sarah Mitchell · 14 min read
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Oct 1, 2026
How to Get Your Book Featured in Holiday Gift Guides
How To How to Get Your Book Featured in Holiday Gift Guides

 Holiday gift guides can introduce a book to readers at the exact moment they are actively looking for something to buy. They appear in newspapers, maga...

Sarah Mitchell
Sarah Mitchell · 13 min read
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Oct 1, 2026
How Authors Can Pitch Their Books to Local Media
Books How Authors Can Pitch Their Books to Local Media

National coverage may be the dream, but local media often provide authors with a more realistic and relevant place to begin. Newspapers, radio stations, tele...

Sarah Mitchell
Sarah Mitchell · 12 min read
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Oct 1, 2026
How to Get Book Reviews Before and After Publication
Reviews How to Get Book Reviews Before and After Publication

 Book reviews can help readers understand what a book offers, give booksellers and librarians useful context, and provide authors with credible material...

Sarah Mitchell
Sarah Mitchell · 16 min read
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Oct 1, 2026
Book Awards and Reviews: Which Ones Actually Strengthen an Author’s Credibility?
Digital Marketing Book Awards and Reviews: Which Ones Actually Strengthen an Author’s Credibility?

An unfamiliar gold seal on a book cover may look impressive to a reader for a moment. To a bookseller, librarian, journalist, or publishing professional, it ...

Sarah Mitchell
Sarah Mitchell · 12 min read
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Sarah Mitchell posted a new writeup in Books Sep 23, 2026
How to plan a virtual author event people actually attend
Books How to plan a virtual author event people actually attend

Virtual author events remove many of the limits associated with physical venues. Readers can join from different cities or countries, speakers do not need to...

Sarah Mitchell
Sarah Mitchell · 15 min read
Read More →

Sarah Mitchell posted a new writeup in How To Sep 16, 2026
How to build an audience before your book is published
How To How to build an audience before your book is published

Authors are often told to start promoting a book several months before publication. By that point, however, they may be trying to introduce themselves, expla...

Sarah Mitchell
Sarah Mitchell · 14 min read
Read More →

Sarah Mitchell posted a new writeup in Work Sep 11, 2026
How Authors Can Turn Original Research Into Media Coverage
Work How Authors Can Turn Original Research Into Media Coverage

Original research can give an author something many publicity pitches lack: genuinely new information.A survey, archive, dataset, experiment, interview proje...

Sarah Mitchell
Sarah Mitchell · 14 min read
Read More →

Sarah Mitchell posted a new writeup in How To Sep 4, 2026
How to Get Your Book Featured in Holiday Gift Guides
How To How to Get Your Book Featured in Holiday Gift Guides

 Holiday gift guides can introduce a book to readers at the exact moment they are actively looking for something to buy. They appear in newspapers, maga...

Sarah Mitchell
Sarah Mitchell · 13 min read
Read More →

Sarah Mitchell posted a new writeup in Books Aug 21, 2026
How Authors Can Pitch Their Books to Local Media
Books How Authors Can Pitch Their Books to Local Media

National coverage may be the dream, but local media often provide authors with a more realistic and relevant place to begin. Newspapers, radio stations, tele...

Sarah Mitchell
Sarah Mitchell · 12 min read
Read More →

Sarah Mitchell posted a new writeup in Reviews Aug 13, 2026
How to Get Book Reviews Before and After Publication
Reviews How to Get Book Reviews Before and After Publication

 Book reviews can help readers understand what a book offers, give booksellers and librarians useful context, and provide authors with credible material...

Sarah Mitchell
Sarah Mitchell · 16 min read
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Sarah Mitchell posted a new writeup in Digital Marketing Jul 31, 2026
Book Awards and Reviews: Which Ones Actually Strengthen an Author’s Credibility?
Digital Marketing Book Awards and Reviews: Which Ones Actually Strengthen an Author’s Credibility?

An unfamiliar gold seal on a book cover may look impressive to a reader for a moment. To a bookseller, librarian, journalist, or publishing professional, it ...

Sarah Mitchell
Sarah Mitchell · 12 min read
Read More →