Google Ads is an online advertising and traffic acquisition tool that is complex to master. The Adwords certification, which is now called Google Ads, is an exam that validates the knowledge acquired and proves mastery of the online advertising management tool .
Google Adwords certifications are a guarantee of confidence made available to customers who can therefore call on approved professionals to manage their online visibility acquisition strategies.
What is a Google Ads certification?
Google Ads online certification (formerly adwords certification) is a professional accreditation issued by Google via its dedicated site ( Academy for Ads ) in order to demonstrate mastery of its products at an advanced level. By obtaining this personal certification, Google recognizes the professionals who obtain it as being specialists in online advertising and digital strategy who offer quality services and services.
What interests customers?
At Net Offensive, Google Ads Certified Agency , all traffic managers and consultants from our SEA Agency have their up-to-date Google Ads certifications . Account managers must retake the various certifications each year, ensuring that their knowledge is up to date and that they remain informed of the latest innovations and best practices for use.
Associated with our Google Partner badge, individual Google Ads certifications allow us to certify guarantees of reliability and quality for our clients (validation of specific exams, management of large budgets, mastery of tools, reliability of performance over time, etc.).
Be that as it may, Google Adwords certifications remain one element among others in the evaluation of knowledge, the essential skills being brought by the experiences dealt with concretely every day with the various Google Ads accounts that we manage.
List of Google Ads certifications issued
The Google Adwords certification is nominative and time-limited because they must be retaken every year for the most part, and between 1.5 and 2 years for the others. The permanent validation of knowledge makes it possible to verify that the holders of these certifications are informed of the changes made by the Google Ads advertising network and of the control of the new products launched. It is made available to candidates for online courses.
The basics of AdWords
It covers basic and intermediate principles, including the benefits of online advertising and AdWords. It also explains the best practices for managing and optimizing Google Ads advertisements.
Overview of the AdWords programBasic principlesCampaign managementEvaluation and optimizatioThe Research Network
It covers basic and advanced concepts like best practices for creating, managing, evaluating, and optimizing search advertising.
Introduction to advertising on GoogleSet up a campaignShow adsSet a bid and a budgetManage a Search engine campaignMeasure the performance of a search engine campaignMonitor a campaignOptimize a campaignImplementation of Google Ads remarketingAdvertising on the display network
It covers advanced concepts, including best practices for creating, managing, and optimizing on Display.
Discover the benefits of display advertising and how it worksSet up a Display campaignShow your ads on the DisplayReach your audience on the DisplayEvaluate and optimize performance on the Display NetworkDisplay adsVideo Advertising
This review covers basic and advanced concepts, including best practices for creating, managing, and optimizing video ads on YouTube and the web.
Learn the basics of video advertising on YouTube and the Google Display NetworkCreate announcementsAssess and optimize performanceMobile Advertising Certification
It covers basic and advanced mobile advertising concepts (including ad formats, bidding and targeting, and measurement and optimization, Google Ads advertising for local businesses).
Mobile Advertising OverviewBid definition and targetingMobile ad formatsEvaluation and optimizationGoogle Shopping Advertising Certification
It covers basic and advanced concepts. It includes, among other things, the creation of a Merchant Center account and a product data feed, as well as the creation and management of Shopping ads.
Overview of how ads work for a product listingCreate a Google Merchant Center accountCreate your product data feedCreate Shopping campaigns in AdWordsGoogle Analytics Certified
Her Google Analytics Personal Approval covers basic and advanced concepts about Google Analytics.
Planning and principles.Integration and data collection.Setup and administration.Conversion and Allocation.Reports, statistics and dimensions.Digital Solutions Sales Certification
This exam covers the basics of online advertising and business skills. It assesses the effectiveness of salespeople in selling Google's digital solutions to businesses.
Understand the needs of companies (startups, SMEs, large companies).Develop a strategy.Determine budgets and costs for a Google Ads campaign.0
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