Not all penalties are caused by spammy practices. Sometimes, the only reason that your pages have been penalized is negligence. Maybe you don’t monitor your backlinks to your site. Perhaps you haven’t stayed on top of your link profile. Maybe your competitors have targeted you and have resorted to badmouthing you. Whichever the case, the end result is the same: you now have penalties.
What happens after a penalty?
When you get hit by a penalty, your page rankings take a dive. Your page rank slides down to zero, the traffic on your individual pages drops as well. There’s also the overall plunge of your traffic on specific keywords, getting many of your pages de-indexed, and maybe even your entire site getting de-indexed.
What are the different types of penalties?
There are two types of penalties: manual and algorithmic. Google hires manual quality raters, and when they find violations on your site, they flag your pages. That’s how manual penalties happen. Algorithmic penalties, on the other hand, are the result of spam and other violations that are detected by the search engine’s algorithms.
How do you fix a Google penalty?
There are plenty of steps to fixing a penalty hit. You can start by monitoring your profile. Check if your campaigns are generating unnatural-looking links. The Google bots can easily identify and track these, which is probably why your site got penalized. Fix that problem by ensuring that all your links are to high-quality sites. Remove anything else that doesn’t meet that standard. You can also fight negative SEO to aid your penguin penalty recovery efforts. Hire a digital marketing firm to help you get your reputation back on track. Another way to fix the penalty is to revise or upgrade your content. Is your content meaningful to your target market? Remove low-quality text from your pages. Also, update your site regularly. If your website design and your text are outdated, that’s another reason why you’ve got low to zero traffic. With pros to revamp your site and content, you’ll see your site traffic spike and improve in no time.
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How do you choose a marketing firm?
Find one that offers the services you need. Check the service lineup before you reach out to any digital marketing teams. Once that’s sorted out, take the time to look over the company’s background and history. How long has it been around? How much experience does it have? What kind of clients does it have? Are you in the same niche or industry? Also, what do other customers say about the firm? Are there a lot of negative reviews about the site and its services? Or nothing but positive feedback?
How do you avoid penalties?
A clear understanding of how penalties occur will help you steer clear of any practices that can get you hit with a penalty. However, Google rolls out changes to its algorithm on a regular basis. That means it’s much harder for you to avoid penalties. The best way to avoid them is to hire pros to help you watch out for any changes in the algorithms.
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