How do bots crawl the sites? Google explanations

In a recent post posted on its blog, Google Blog provided more details on how its GoogleBot work. If the article confirms what the experts already knew, it nevertheless has the merit of recalling the basic instructions to improve the referencing of a site .

The speed of the site influences the quality of the crawl

Anxious to guarantee the best possible experience for its users, the search engine adapts the frequency and the crawl volume of a site according to the speed of the bandwidth.

Concretely, Google's algorithm determines an optimal crawling speed for each site. Thus, the faster the responses given to the robots' requests, the better the crawl will be.

Two other parameters to consider in order to optimize the crawl

In addition to the site display speed, other criteria are also taken into account to optimize the crawl, among these:

Page popularity: the more popular a page, the more likely it is to be indexed by search engine robots.The obsolescence of the URL can also affect the quality of the crawl. Indeed, Google does not like to clutter its servers unnecessarily with URLs that are no longer up to date.The quality of the content of the sites. As everyone knows, it is important to take the greatest care in the content published on a site. Googlebot's ignore plagiarism and soft error pages so as not to waste their resources.

In any case, Google reassures large sites: the size will not affect the quality of the crawl.

The speed of exploration and natural referencing: a close relationship?

The question frequently asked by specialists is the relationship between the speed of site exploration and natural referencing . According to Google, these two elements have no connection. However, caution is required since the latter has already expressed himself on this point by advancing a contrary answer.

Improvement of SOE: a large contribution from Googlebots

The intervention of robots therefore brings considerable advantages for the SEO of a site. The main thing is to facilitate their exploration so as not to waste their resources by scanning unnecessary pages.