Pillar of the success of an SEO project

Many different missions are entrusted to SEO professionals by customers with different requirements, needs, and profiles. The success of the project is largely based on the quality of communication between the client and the service provider. The specifications are therefore a useful tool for the information needed to carry out the work to set up and consolidate. 

An essential basis for any SEO project

The specifications make it possible to collect and organize all the data relating to the SEO project. Before start-up, the customer reads the document and gives his agreement or makes the necessary modifications to clearly define his needs. The specifications can possibly be shared with other stakeholders. Thus, all parties are on the same wavelength, which minimizes the risk of misunderstandings and disputes.

Thanks to this document, no crucial key question is forgotten at the start, because the possession of exhaustive and precise details conditions the effectiveness of the SEO specialist and his team at each stage:

Marketing Analysis positioning of the customer, its activity, and its competitors.

Identification: the definition of a relevant natural referral strategy with regard to the situation of the customer, the expected results, the limitations of the business of the client, the details of its internal procedure, the suitability of the various natural reference methods for the identified needs, etc.

the development of the action plan with the schedule, deliverables, performance indicators.

the pilot project based on both an overview and metrics tracking progress agreed.

A customizable tool useful for the client and for the SEO

The specifications also have the advantage of being customizable. The referencing consultant can easily adapt it to integrate only the important sections with regard to the mission entrusted to him. However, some parts are unavoidable:

the description and general context of the project (reputation, generation of contacts, leads, calls, etc.),the client's needs, objectives, and targets ( list of keywords ),interlocutors, client-side (s) and service provider (s),the planning, the different stages, and the corresponding deliverables,the budget.

Even if the drafting of the specifications sometimes requires several interviews with the client and any other service providers, which can take some time, but the benefits derived from this preliminary process are well worth it. The SEO professional immediately offers control over his organization and the quality of his service, and the client has good visibility of the actions taken to optimize the referencing of his site.