factors.ai's articles

LeadLander is a specialized analytics and reporting solution designed for Business-to-Business (B2B) companies, with a primary emphasis on identifying anonymous website visitors and providing crucial sales intelligence. By supplying detailed information about each visitor, such as verified contact profiles, LeadLander converts these anonymous interactions into actionable leads. The platform's goal is to streamline the sales […]
IoT mobile applications are revolutionizing how we interact with technology and the physical world. They provide a number of benefits, including automation, personalization, and centralized control. Because of this revolutionary change, companies are turning more and more to IoT experts to customize their mobile apps. The key to navigating this Internet of Things environment is […]
Account-based everything, also known as ABE/ABX, is a tactic that allows the customer success, sales, and marketing teams to work together on high-value accounts. By focusing on target accounts, this strategy improves team alignment, personalizes engagement, and maximizes return on investment. As a result, stronger client relationships are fostered and revenue growth is encouraged. Think […]
Amplitude, a pioneer in the product analytics domain since 2012, empowers businesses to track user interactions and journeys. Its user-centric interface makes it accessible to all employees, enabling them to observe and analyze website user behavior patterns. Heap, a tool akin to Amplitude, offers a unique advantage through its automatic event tracking feature, effortlessly capturing […]
 Lead Forensics has gained popularity among B2B businesses due to its account-based method of identifying visitors. This tool employs code to monitor and correlate IP addresses of anonymous visitors with its extensive database of company IP addresses, enabling seamless identification of visitors' positions in their customer journeys. Furthermore, Lead Forensics provides B2B customer account management, […]
Performance marketing is a marketing approach rooted in data, aiming to stimulate particular actions or results, like conversions, leads, or sales. In contrast to conventional marketing methods that prioritize wide exposure and brand recognition, performance marketing is sharply focused and measurable, enabling marketers to meticulously monitor campaign effectiveness and return on investment (ROI).   Click […]
Attracting and retaining customers is crucial, and one effective approach is to offer tailored experiences. This principle applies not only to business-to-consumer (B2C) interactions, which has been supported by various studies and surveys, but also to business-to-business (B2B) interactions. When it comes to B2B, providing personalized emails, sales calls, and website content can indeed have […]
The B2B marketing intelligence platform Clearbit is renowned for identifying anonymous website visitors and providing enriched information about them, including firmographics, intent data, and contacts. However, as with any tool, it may not be the perfect fit for everyone, whether due to pricing, data quality, data coverage, customer support, user experience, or other factors. Therefore, […]