Nicole Lipman

Nicole Lipman's articles

  1. Internet Marketing
  2. SEO
  3. Social Media

How to Integrate Reputation Management into your Marketing Strategy

What is Reputation Management  Reputation management is managing, monitoring, and producing the digital narrative which surrounds your business. If done well, it allows you to grow brand awareness, counter negative sentiment, and better understand your competition.  Reputation Management Strategies Include: -Social Media Marketing -Crisis Management Tactics  -Consumer Sentiment Monitoring -Search Engine Optimization -Review Generation  -Negative […]
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  1. Health

Jawbone Deterioration: Symptoms, Causes, and Treatment

Jawbone Deterioration: What Is It?  The jawbone plays a vital role in anchoring your mouth, and through constant use, it grows healthier and stronger. But, under certain circumstances, your jawbone can begin to deteriorate, which can cause an array of different oral and health problems in general down the line.  Luckily, there are treatment methods […]
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  1. Digital Marketing

12 Crucial Funnel Metrics You Need To Start Tracking Today

In order for your business to succeed and grow, you need actionable data that will help shape your strategy.  This is why all businesses, both big and small, keep track of certain key performance indicators (KPIs), or metrics, as they’re also known, to see if their marketing strategy is working. Without these key metrics, a […]
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  1. Disability
  2. Health

How Technology Is Supporting Patients with Dementia

Adjusting to life with dementia can be scary and stressful, for both loved ones with memory loss and their support network. However, innovations in technology can help make life easier by reducing anxiety, making routines easier to follow, and enriching the lives of all involved. If you want to know how technology can better your […]
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SEO Content Strategist Best Practices
  1. SEO

SEO Content Strategist Best Practices

With more and more content strategists shifting gears into the world of SEO, there’s increased demand to understand how to marry these skills. It’s easy to think SEO content strategists are nothing more than copywriters who bake keyword data into their content.  While that’s not necessarily false, there’s a lot more that goes into realizing […]
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Best Entry Level Triathlon Bikes for Beginners
  1. Sports

A Beginner's Guide to Triathlon Gear

Triathlon is an exciting and rewarding endeavor that brings fulfillment and joy to many types of individuals – from recreational hobbyists to highly-competitive athletes. Unlike single-discipline sports (like swimming or running) where the training is very one-dimensional, triathlon allows athletes to mix up their training in three different sports, namely swimming, cycling, and running. Given […]
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  1. Business

7 Things You Need to Know to Increase Your Online Sales

Did you know that 90% of U.S. small business startups go under at or before hitting the ten-year mark? According to Investopedia, ineffective marketing sits among the main culprits behind this misfortune.  What is one solution to such a sobering reality to keep your online business afloat? Top online sales courses suggest that a robust […]
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10 Useful Google Slides Add-Ons That You Must Install
  1. Design
  2. Digital Marketing

10 Useful Google Slides Add-Ons That You Must Install

PowerPoint has been the undisputed champion of presentation software for decades, owing to its widespread adoption in corporate culture. However, as cloud software becomes more common and powerful, PowerPoint’s reign is slowly nearing its end. Add-ons are generally developed to save the time and money of the designers. But if you’re still struggling with the […]
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  1. Environment

How Being Eco-Friendly Can Impact Your Business In 2022!

Becoming more eco-friendly is a hot topic in 2022, which more homes and businesses changing the way they live to prevent more irreversible harm from being done to the earth. Companies are beginning to adapt to this new way of working, with food manufacturers using biodegradable materials in products like takeaway salad boxes and encouraging […]
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  1. Education

How to Deal with Insecurities as a Ph.D. Student

It is difficult to pursue a Ph.D. without having insecurities. These insecurities can lead to feelings of inadequacy, increased stress, low self-esteem, and even depression.  This article provides you with resources for dealing with your insecurities. It also provides you with general tips that can help build up your confidence level and improve your mental […]
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  1. Science / Technology

Why Augmented Reality Is A Game Changer for Businesses

If you belong to the millennial cohort, you must accurately remember the wave Pokemon Go made back in 2016. Powered by augmented reality or AR, this application took the mobile by storm with unmatched user experience blended between realities.  However, augmented reality doesn’t run out as a purely entertaining tool. On the contrary, AR tools […]
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  1. Family & Home
  2. Self
  3. Work

The Best Retirement Presents For A Loyal & Hardworking Employee

Every successful business owner knows, understands, and wholeheartedly respects the supreme importance of showing value, gratitude, and appreciation to their hardworking employees, especially if those individual members of the workforce have been working for the company for a number of years. If you are looking for a unique and personalized present for a loyal and […]
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  1. Education
  2. Society

How to Make New Friends as a Nursing Student

The Nursing profession is challenging, rewarding, and fulfilling. One of the most challenging aspects nursing students must learn to adapt to is living in a community that consists primarily of professionals also studying to become nurses. This can often lead to feelings of loneliness and isolation. If you're not sure how to go about making […]
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  1. Education
  2. Writing

So You Want To Be A Journalist? 14 Top Tips To Guarantee A Long & Fruitful Career

When considering which professional path to embark upon after graduating from university or college, one of the most exciting, tempting and altogether sensory stimulating decisions you could possibly make is to pursue a career as a professional journalist. With the worldwide coronavirus pandemic still determined to wreak havoc on both the personal and professional lives […]
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  1. Finance

4 Professional Pathways To Getting Financial Help For Almost Anything

Whether you have suffered a financial loss due to the outbreak of the worldwide coronavirus pandemic or instead you are simply looking for ways to make your outgoing financial obligations more manageable, then you have come to the right place Here, for your information, are the top four professional pathways to getting financial help for […]
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  1. Business

From Scalpels To Stainless Nails: 5 Fascinating Uses Of Stainless Steel

Stainless steel is a compound alloy. It is steel that contains a minimum of 11 percent chromium. The chromium creates a passive film which prevents oxidization corrosion – otherwise known as rust. Stainless steel is used in all sorts of projects. It is highly likely that there is an object made of stainless steel in […]
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