Dental Marketing Ideas for December
December is all about the holiday season, so it’s important to create a festive atmosphere in your dental office to keep everyone’s spirits up. Also, it’s no secret that December is the perfect month to bring your marketing ideas to the next level, what with all the New Year’s resolutions people are going to make (some of which include dental plans). If you need help with SEO and dental marketing tactics, you can learn more here.
Now, if you’re ready to get into the holiday spirit, you better bundle up, because we are about to discuss different marketing ideas for December!
Make Your Patients Feel Appreciated Through Gifts
The best way to market your dental business is through happy customers. After all, one happy customer can often turn into many more, and you know what that means. An excellent way to do that is through gift cards or coupons.
If you want to make your patients feel welcome, you can also have a physical gift basket present in your office filled with sweets, stationery, fun trinkets, or dental products! Everyone loves free things, especially during the holiday season.
Like gift cards, coupons, and discounts, actual giveaways are also good. You can post the giveaway on your dental office’s social media accounts and allow all your followers to participate. The prizes can be fancy dental supplies or a free procedure, depending on your specialization.
Cosmetic dentists might want to pay special attention to this dentist marketing idea since we’re sure such prizes would be appreciated. After all, who could refuse free teeth whitening? Giveaways can also generate a higher following and spread the word about your dental business to potential clients, so it’s a great choice for both you and your patients!
Allow Discounts During Holiday Season
Just like giveaways and gifts, discounts are also a good idea. Discounts for routine procedures such as dental cleanings are a nice, versatile idea, and it’s something all your patients will find useful. If you work as a family dentist, you can also allow special family discounts during the holidays, which we’re sure many parents will appreciate.
Provide Dental Health Tips
Many people put their dental health on the back burner when the holidays roll around. After all, for many, holidays are about indulging, and many people go overboard with alcohol and sweets. So, an excellent way to remind your patients about the importance of good dental habits is to create a series of dental reminders in the form of social media posts or website articles.
It can show your patients that you care, plus it’s also a good business move. Encouraging patients to take care of their teeth during the holidays will also encourage them to schedule an appointment or two. For additional effect, you can also optimize dental SEO by using simple and concise wording in your post. That will make sure that your content, as well as your dental clinic, show up in the top results.
Partner With Other Local Businesses
During December, all the businesses in your area will also focus on improving their marketing. So, why not join forces?
It is the perfect idea for dental offices specializing in cosmetic dentistry since you can team up with local estheticians and become each other’s promoters! These partnerships are a great idea for everyone and can also turn into a more regular thing! You can offer special discounts for each other’s services, which many of the patients will appreciate. After all, who doesn’t like a bit of pampering?
Send a Thank You Email
Another way to remind your patients that they matter (and that they should, perhaps, schedule an appointment) is by sending a thank you email. That is also a good way to let them know about all types of holiday deals, offers, loyalty programs, and events they can participate in. By thanking them and including a little discount code, you can show them that you care and make them improve their holiday mood.
Holiday Dental PCC Project
Other dental businesses will also up their marketing during the holidays, so you can’t let your guard down and only rely on usual marketing techniques. Dental SEO tricks will suffice. However, a pay-per-click campaign is a great way to monitor everything and get ahead in your marketing endeavors.
A good way to start your campaign is to look back on your previous campaigns. Using the data you collected on these previous holiday campaigns should ensure this December is the best one yet for your business.
You should also put some budget aside for the purposes of exploring new platforms and tactics. For example, TikTok is extremely popular for all kinds of marketing nowadays, which makes it perfect for advertising your dental services and products. It’s also fairly simple to use and easy to make content for.
Now, the next logical step is carefully deciding what’s the objective goal of your PCC campaign. After you think that through, you can start working on your ads and deciding who your target audience will be. Additionally, your target audience could be anyone, people who interact with your media to read your posts, current or past patients, patients you deem high-value, recent visitors to your website, etc.
Creating landing pages and ads enhanced for holiday deal purposes is also a good idea. Lastly, a good thing to do is to re-engage with your site visitors and others who have expressed interest in your content and business.
Expand Holiday Hours
It’s no wonder that many people disregard their dental health during December. After all, most are busy during the holidays, so they might be unable to find time to stop by for an appointment. So, it’s not a stretch to say that your patients will appreciate an extra hour or two of availability.
