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Richa Pokhriyal's articles

It is vital for every business to expand its brand visibility, deliver exceptional customer experiences, and stay viable in this constantly changing market matrix. They are putting in more effort to stay connected with their customers and personalize their offerings. For this, digital marketers are leveraging different tools and platforms. However, managing all the marketing […]
Data plays a pivotal role in a business as it contains everything about a business and how it operates. With market trends continuously evolving across industries, companies have started generating increasing volumes of data. Owing to the digitization of operations, big data generation and consumption has become quite common. This has resulted in the need […]
The Salesforce partner community has been a powerful force driving the technology ecosystem. It is a place where Salesforce partners manage their business, learn best practices, get support on projects, and engage with Salesforce employees in a secure environment.  Today, 90% of Salesforce customers rely solely on the partner community to implement, manage, and optimize […]
Have you noticed how features like speech recognition, online fraud detection, traffic prediction, autonomous vehicles, etc., impact our day-to-day activities? Aren’t they making our lives better, slowly and gradually? Computer vision is an application of machine learning that gives computers the power of vision to perform such tasks. Thanks to computer vision technology, computers can […]
Technology has taken over major aspects of our day-to-day activities and transformed almost every fabric of life, including the way we read books. Gone are the days when physical books were the de facto standard—digital books or eBooks as they are popularly known, have become the preferred medium. Especially after the unprecedented pandemic, when readers […]
With easy disposal of data at every organization’s doorstep, it forms the life-blood of innumerable business operations and success strategies today. Data is a valuable asset for organizations regardless of the industries or verticals, especially when multi-channel marketing campaigns are rolled out. Likewise, maintaining the data records of potential leads for immediate or future reference […]