Augmented Reality (AR) is the amalgamation of a real time environment as observed by the user, with a digital information which can range from a minute thing such as numbers, or text notifications, to something much more complex such as a simulation screen. In contrast to virtual reality, which replaces the real time environment with a simulated environment, augmented reality alters one’s perception of the real time environment. Mixed Reality (MR) is the integration of real world with virtual world in order to produce a pristine environment and visuals wherein the physical and digital objects share a co-existence and interaction in real time.
Read report overview - Global Augmented Reality and Mixed Reality Market
The augmented reality and mixed reality market has been tracked along the lines of its device types (head-mounted displays and head-up displays), application areas, and geography. Revenue generated from various application areas, namely, industrial, healthcare, automotive, and aerospace and defense, among others, have been analyzed. The report also covers the augmented reality and mixed reality market on a global scale, and consequently provides revenue data of the key regions. A separate segment has been made for the key global regions: North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW).
Market segmentation
The market is segmented on the basis of device types (head-mounted displays and head-up displays), application areas and geographical regions. The established presence of smartphones and tablets has been one of the major driving factors for the industry. The impact for this driver is kept high for the next two to three years, owing to the aggressive infrastructural development pertaining to this industry. Investments from leading industry players and the vast presence of original equipment manufacturers (OEMs) has also contributed to the growth of the overall augmented reality and mixed reality market.
Geographically, North America dominated the global augmented reality and mixed reality market in 2017 and is expected to witness a strong growth during the forecast period, in terms of volume and value. This dominance is mainly due to presence of prominent industry players such as Microsoft Corporation, DAQRI, Magic Leap, Inc., among others. Additionally, Asia Pacific is expected to witness the highest growth in the augmented reality market during the forecast period (2018-2025), whereas Europe is expected to witness the highest growth in the mixed reality market during the forecast period (2018-2025).
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AR in Major industry verticals
Augmented reality headsets are being utilized in all the major industry verticals including healthcare, aerospace and defence, education, engineering, warehousing and logistics, and enterprise solutions, among others. Although, the market for these devices is still evolving, yet more and more companies are experimenting with augmented reality devices to increase their productivity and reduce the process downtime. The industrial sector dominates the mixed reality industry, both in terms of value and volume, which can be attributed to increased application areas such as manufacturing and designing, construction, remote maintenance, and quality check, among others.
Key market players
The report formulates the entire value chain of the market, along with industry trends of augmented reality and mixed reality devices and applications with emphasis on market timelines & technology roadmaps, and market dynamics. Some of the key players in the augmented reality and mixed reality industry include Microsoft Corporation, Meta Company, Vuzix Corporation, ODG, Seiko Epson Corporation, DAQRI, Samsung Electronics Co., Ltd., Acer Inc., Dell Inc., and Magic Leap, among others.
With the presence of industry stalwarts such as Microsoft Corporation, Apple Inc., and Google Inc., among others, the augmented reality and mixed reality market is expected to transform all the present major industry verticals, while growing at a CAGR of 65.1% and 72.0% respectively, during the forecast period (2018-2025).
Key questions answered in the report
What will be the global augmented reality and mixed reality market value by 2025 along with the estimated CAGR?• What are the driving factors for the global augmented reality and mixed reality market through 2017 to 2025?
• Which factors are impending the growth of the global augmented reality and mixed reality market?
• What are the recent trends and developments in the global augmented reality and mixed reality industry?
• Who are the leading players in the augmented reality and mixed reality market along with their competitive benchmarking?
• Which augmented reality device type will lead the global augmented reality market by 2025?
• What is the revenue generated by augmented reality devices across different application verticals during the forecast period?
• Which application will dominate the global augmented reality application market by 2025?
• Which application will dominate the global mixed reality application market by 2025?
• Which region will lead the global augmented reality market by 2025?
• Which region will lead the global mixed reality market by 2025?
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