One thing - I have quite often seen in the business world, is that people either don't really know how to promote their businesses using social and digital platforms - or due to their limited knowledge do not understand which platforms they should focus on based on their business.
Now, if that has been you - if you've been driving yourself crazy with the question "How will my next client find me? ", "Is my marketing strategy working?", "Is it a waste to use social media to promote your business" - well then boss, this post is for you.
In this post - I will be going over 8 Marketing Channels - you must use in your business to either set it up from scratch or to take it to the next level. I will also be explaining - which kind of marketing channel should you be using - based on your business. Let's go!
8 Marketing Channels to Invest in as a Business
Website:
You know, having a website is a must - no matter where you are in your business journey or which niche you belong to. A website is a must - and there is no exception to it. I do understand why many businesses do not like to invest in a website, or spend on its copy, or try to delay the process altogether - but let me tell you very clearly that's all a waste, a big waste. Having a website - makes you official, like honestly. Having a website - helps you build trust even with a first time potential customer, it helps you build authority in your niche, it gives you leverage and it drives loads of opportunities for new buyers as well.
Things you should focus on - when you're creating your website:
- SEO Optimisation
- Page Speed
- Branding
- Services
- Contact Points
- Connection to other socials
Pay Per Click:
I am a big advocate of NOT working hard in your business - but working SMART. And here's why - when you're running a business, it's a must that clients/customers need to keep on walking in - the transactions need to happen regardless of the seasons, of the market situation, and whether or not you're on a vacation! That's where running ads - comes in. Before - you start running your ads, you should always double down on the purpose for it. Are you running ads - for more exposure? for more leads ? for more authority? to build your email list? to collect more phone numbers? to get more sales? to get more store visits?
Things you should focus on:
- Ad Copies
- Landing Pages
- Contact Points
- Branding
- Audience Research
Which kind of Ads - you should work with:
- Google Ads,
- Facebook Ads,
- Local Ads
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