The Atlantic Lottery Company is making another effort to expand its already impressive eye-gaming service. 슬롯머신 This week Crown Company announced it had signed a collaboration agreement with Instant Win Gaming. This allows the latter to develop omnichannel content for crown agencies and many Atlantic players.
The Atlantic Lottery Company is a state – owned agency that manages and provides regulated gambling and lottery entertainment in Canada's four Atlantic regions, through operations it can invest all of its proceeds in New Brunswick, Prince Edward Island, Nova Scotia, Newfoundland and Labrador, providing essential services.
As part of the agreement, Instant Win Gaming will be tasked with developing omnichannel games for players from the Atlantic Lottery Company. The game vendor will now produce some of the e-instant titles with retail instant tickets and full tabs for ALC. The first title to be adapted through the scheme will be Super Cash Buster.
Robert Lalonde, director of ALC at iGaming, noted that Crown Corporation is eager to produce new omnichannel games with providers. He continued that ALC companies view retail lottery and iLottery as different sales channels, not as different products. He thanked the IWG for its continued efforts to increase retail and online services, helping Crown.
Super Cash Buster will be Crown's first redesigned title, and the game has been quite popular among Atlantic players over the years. Previously, the title was printed as a physical ticket by Crown partner Scientific Games. After the new agreement, IWG will recreate more titles for the lottery, including gold from Protector, which debuted as a full-tab product.
IWG CEO Rhydian Fisher thanked ALC for the opportunity. He explained that over the past 20 years, it has become quite common for lottery companies to ask companies to produce printed versions of e-Instant. He also noted that it is equally common for lottery to ask suppliers partners to produce games that include proven IWG brands.
In addition to its partnership with ALC, instant win gaming was acquired as a partner by the British Columbia Lottery Company. The two shook hands for the first time in 2018. Then in 2021, BCLC became the fifth North American lottery to introduce IWG's revolutionary technology, the Instant Jackpot. This product is now available on Crown's Playnow platform.
Then in May 2021, BCLC awarded a contract extension to a leading e-Instant provider. Through this extension, both companies will work together until at least 2026 and entertain local players. In addition, the vendor's Instants Games content will continue to flow into Crown's official platform through the provider's innovative remote game server Instants RGS.
