Emma Carter is a book publicity strategist with more than a decade of experience helping authors, publishers, and literary professionals increase visibility through media outreach, book marketing, and author branding. She regularly writes about book publicity, publishing trends, media strategy, and audience growth, sharing practical insights that help authors build long-term careers.
Publication day can feel like the finish line of a book campaign. Preorders become orders, launch events take place, interviews appear, and the author finall...
Hiring a publicist before you understand what your publisher will provide can leave you paying twice for overlapping work. Waiting until finished copies arri...
Launch week creates a misleading sense of finality. The events happen, the scheduled posts appear, friends share the cover, and then the calendar goes quiet....
Many first-time authors picture a book launch as a carefully choreographed event with editors, designers, publicists, marketers, and reviewers all working to...
Many authors use literary PR and book marketing as if they mean the same thing.They don't.Understanding the difference affects how you spend your b...
