The global digital-out-of-home market is anticipated to expand at a CAGR of 11.0% between 2018 and 2028, with major market value shares expected to be held by SEA and Others of APAC, Western Europe, and North America by the end of the forecast period.
FMI presents significant data on the global digital-out-of-home market in its study, “Digital-Out-of-Home Market: Worldwide Industry Analysis 2013–2017 and Opportunity Assessment 2018–2028.” Market value growth will continue to be appealing as the global digital-out-of-home market is predicted to expand consistently at a CAGR of 11.0% in terms of value between 2018 and 2028. Based on the platform, it is anticipated that the Digital Billboards & Signages (DBB) segment will grow rapidly during the projection period. Depending on the industry, it is anticipated that the retail segment of the global digital-out-of-home market will gain market share penetration during the forecasted period.
The annual revenue for the digital out-of-home sector was estimated to be US$ 3,905.3 Mn by the end of 2017. Over the upcoming years, it is anticipated that this market will grow steadily. In terms of the global market for digital out-of-home advertising, the three dominant regions — North America, SEA & Others of APAC, and Western Europe — are anticipated to hold the majority of the market. These markets are anticipated to dominate the global digital-out-of-home market over the course of the prediction.
Due to the introduction of cutting-edge digital technology, the landscape of digital media is undergoing significant changes. A number of media owners have entered the digital out-of-home market in recent years with the aim of providing cross-network advertisement delivery reports in centralised web dashboards that are comparable to the features of ad servers in the online sector. The adoption of interactive technologies that allow advertisers to acquire customer insights using location information from mobile devices has improved the measurement of digital out-of-home media.
According to FMI analysis, the introduction of location-based advertising at various venues and the rise in smartphone adoption will cause Digital Place-Based Networks (DPN) in the platform segment to rule the digital out-of-home market. Due to the widespread use of digital billboards and place-based networks by brand marketers at malls, highway shoulders, bus shelters, airports, and other high dwell-time locations to create significant customer traffic, the retail sector will dominate the market on the basis of industry.
Key Segments Covered in Digital-Out-of-Home Market
Platform
Digital Billboard & Signage (DBB)Digital Place-based Networks (DPN)Industry
RetailCorporate & GovernmentHealthcareHospitalityTransportationEntertainmentBFSIEducationOthersAccording to FMI analysis, long-term contracts with business partners help increase revenue and new innovation strategies enable digital-out-of-home vendors and media owners to reach new growth markets. Some of the market participants in the global digital-out-of-home market report include JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, oOh!Media Ltd., Ströer SE & Co. KGaA, Outfront Media, Inc., APN Outdoor Group Ltd., Focus Media Co. Ltd., Exterion Media Group, BroadSign International LLC and Asiaray Media Group Ltd.
Significant Contributions of the Report
Key Trends and Challenges: Detailed analysis on the ‘ins and outs’ of the market with qualitative research and quantitative insightsRecent Drivers and Opportunities: Detailed assessment on the key growth drivers, technological developments, and factors affecting the market over the forecast period.Segmental Analysis: Extensive research on each segment and sub-segment, compiled by expert research analysts of FMIRegional Market Forecast: Thorough analysis of each regional market to provide market players with real-time data and reliable statistic to gain a competitive edge in the industryCompetitive Landscape: Comprehensive analysis on prominent players and new entrants eyeing to improve their revenue prospects in the industryInformation Source:
https://www.futuremarketinsights.com/reports/digital-out-of-home-market
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