Market Highlights
Global Live Streaming Market is projected to reach USD 534.37 Billion by 2027, growing continually at 29.3% CAGR through out the forecast period.
The live streaming market growth are often attributed to measure videos or live streaming activities that have significantly increased by the mid of 2015. Social platforms are the key source of live video content, and television is that the hottest sort of live video content accessed. Brands and public figures started actively interacting with their intended audience through online platforms like YouTube, Instagram, and Facebook.
Besides, with the growing popularity of eSports and video games increased among all age groups, live computer game streaming gained further momentum. The Interactive Advertising Bureau (IAB), in one among its reports in 2018, stated that quite 67% of consumers globally had streamed live video content, and over 52% of that group preferred free, ad-supported live streaming over subscription-based and à la carte services.
Additionally, around 47% of consumers globally have reported having increased their live streaming time since 2019. Resultantly, the worldwide live streaming market is growing continually at a rapid pace. Moreover, the expanding population and therefore the escalating urbanization rate across emerging regions positively impact market growth. Furthermore, the rapid economic process is providing impetus to the expansion of the market over the past few years.
List of Key Companies Covered in this Report
The Key Players of the Global Live Streaming Market are Flux Broadcast (UK), Dacast (US), Huya Inc. (China), Periscope (UK), TV (UK), Microsoft Corporation (US), Google Inc. (US), Facebook Inc. (US), Twitch Interactive Inc. (US), AfreecaTV Co. Ltd. (South Korea), Vimeo (US), IBM Corporation (US), Empire Video Productions LLC (US), Instagram Inc.(US), Hr (Croatia) com Inc. (US)
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Segmentation Table
By Component
PlatformsServicesBy End-User
Media & EntertainmentEsportsEventsEducationRetailGovernmentOthersMarket Share to Expand at a Strong Rate
MRFR evaluates that the live streaming market's growth rate between 2020 and 2027(analysis period) could be 28.1% in view of the escalating use of several over-the-top platforms. Additionally, increasing implementation of IT security & cloud-based solutions, alongside the rapid digitization worldwide, are some of the key factors providing impetus to the market growth commutatively.
Segment Overview
The live streaming market is segmented into component, end-user, and region. Key components of live streaming include platforms and services. By end-users, the market is segmented into media & entertainment, eSports, events, education, retail, government, others. Based on region, the market is segmented into Americas (US, Canada, Mexico, Rest-of-North America), Europe (Germany, UK, France, Italy, and Rest-of-Europe), Asia Pacific (China, Japan, India, South Korea, and Rest-of-APAC), and Rest-of-the-World.
Media & Entertainment to be the Top End-User Industry
By end-user, media & entertainment is the largest segment. The segment media & entertainment covers film production, news broadcasting companies, and event management companies that promote their events and cover various national events for their intended audiences.
Several media & entertainment companies are adopting live streaming services to engage their intended audiences, thereby driving the overall market. In 2018, the segment accounted for around 34.3% share of the overall market. The media & entertainment segment is projected to grow at 28.3% CAGR throughout the forecast period.
COVID-19 Analysis
The COVID-19 outbreak has positively impacted the live streaming industry. The full/partial lockdown imposed worldwide to regulate the spread of coronavirus increased live streaming activities by almost 50% compared to the pre-COVID period. In April 2020 alone, several live streaming platforms witnessed a big increase in viewership.
The coronavirus lockdown caused huge revenue losses across the industries and closed down several manufacturing facilities across the world, putting a brake on production, but live video streaming activities have spiked further.
Analyzing the trend during the COVID-19 crisis, when people are still maintaining social distancing and avoiding public gatherings, it's seen that live streaming has increasingly become the well-liked option for concerts and other big events. This scenario is estimated to extend the expansion rate of the market during the forecast period (2020 – 2027).
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Global Live Streaming Market Research Report: By Component (Platforms and Services), By End-User (Media & Entertainment, Esports, Events, Education, Retail, Government and Others) - Forecast till 2027
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