Overview
Pop ads are an effective way to advertise. They have demonstrated to drive a lot of conversions, mainly with a simple flow such as subscriptions and installs. This advertising format is simple to use, so you may take benefit from them even if you are new to advertising or affiliate marketing. However, where can you find quality pop traffic? Not only traffic but conversion-friendly traffic, which is hard to find nowadays.
We compared the ad market's leading players to determine the best pop ad network. Additionally, we included a little guide on how to select the best pop network.
To dive into the depth of the topic, continue reading.
Introduction to the pop ad network
Pop advertising networks are ad networks that primarily provide advertisers and affiliates with Popunder traffic. This kind of ad network is now available everywhere. They offer advertisers a virtually endless supply of pop ad traffic and inventory.
Pop ads are divided into popunders and popups. Popups show up when a new window opens over the currently active page. Popunders load under the currently open webpage and are only visible when the current tab is closed. Many ad networks use these formats as they are well-liked and suitable for many types of offers. These include Pin Submits, Lead Generation, Mobile Apps, Sweepstakes, iGaming, and Software.
Pop ads are popular among affiliate marketers since they can be quickly launched and start to produce returns right away. Pop traffic also has an affordable operating price than other formats and a low entry barrier.
Ways to choose the best pop ad networks
Here are a few crucial steps that may help you to choose the best pop ad networks;
Define your advertising motives.
You should outline your motives before choosing a pop ad network. Are you seeking to increase website traffic, generate leads, boost brand awareness, or promote a specific service or product? Knowing your objectives will enable you to focus on your options and select the best network.
Research available alternatives
You should do a comprehensive search to find respectable and well-known pop ad networks. You may look for testimonials, reviews, and case studies to evaluate the reliability and effectiveness of the network. You must consider a few essential factors. These may include the network's reach, audience demographics, and the kinds of sites it collaborates with.
Targeting capabilities
An ideal pop ad network should provide robust targeting options. You must ensure that the network allows you to target your audience based on various factors. These can be location, browsing behavior, device type, interests, and more. This level of targeting may greatly affect the performance of your campaigns.
Ad quality and relevancy
You should ensure that the pop ad network upholds a high standard of ad quality. Irrelevant or deceptive ads may negatively affect your brand's reputation and the success of your overall campaign. You must verify the network reviews and approves ads before they go live.
Ad format and user experience
Pop ads can be invasive, so it's essential to choose a network that balances ad visibility and user experience. Look for networks that provide frequency capping options and non-intrusive advertising formats. You must ensure they comply with legal industry standards to avoid annoying users.
Customer support
Dependable customer support is crucial when running ad campaigns. You must check if the pop ad networks offer helpful and responsive customer support. It may help you to resolve any inquiries or issues while managing the campaign.
Pricing model and budget
Consider your ad budget and the pricing models provided by the pop ad networks. Few networks charge per click (CPC), while others charge per impression (CPI). You should select the model that fits with your motives and budget.
Remember that various pop ad networks can work better for multiple industries and businesses. Pop ad networks may work differently for financial ads than gambling ads. It happens due to the different characteristics and regulations associated with each sector.
Top 10 pop ad networks
Here is the list of the top 10 pop ad networks;
7Search PPC
7Search PPC is one of the best pop ad networks. Along with other ad formats, this platform provides popunder ads. This format can be an effective format for reaching users as it shows behind the main browser tab, making it less invasive than popups.
7Search PPC works with dating, finance, betting, e-commerce, gaming, and travel websites/business. It offers robust targeting alternatives. These include behavioral targeting, device targeting, and keyword targeting. With these formats, you may reach highly relevant visitors. This ad network determines if it aligns with your budget and advertising motives. You may check out the site of 7Search PPC to find out more.
Adsterra
Adsterra is a worldwide ad network that covers more than 240 GEOs and serves up to 2.2 billion popup ad impressions every week. Nearly any kind of ad offer can reach the correct audience with over 21K direct unique traffic sources.
Advertisers and affiliates may apply over 20+ targeting variables to different traffic segments. The platform offers scalability and campaign optimization chances, making it incredibly flexible. Adsterra is integrated with the most reliable trackers, so it will be simpler to track spending and campaign efficiency. To find out more about this ad network, you may find out about their site.
Adport.io
Adport.io provides multi-ad formats that may assist you in reaching the audience and increasing revenue. Advertisers and publishers love this platform as they automate ad optimizations, saving you time. They provide various convenient payment alternatives. Adport quickly reaches a global audience by placing ads in more than 220 GEO locations.
This targeting alternative includes OS, region, device, etc. Adport offers tools to help you maximize organic income by filtering out bots. They also provide excellent customer support.
Adcash
Adcash receives 10 billion ad requests per day and works with 100 RTB partners. It's one of the best ad networks for Popunder advertising, which drive a lot of traffic on desktop and mobile devices. This pop ad network tracks competitive pricing and distinctive performance results to ensure your ad campaign generates sizable revenue. Adcash utilizes Global Postback URLs to monitor top-performing ads by token count. Advertisers may use the CPA target to enhance ROI.
Zeropark
Since 2011, Zeropark has emerged as a top advertising platform for affiliate and performance marketers. Numerous marketers use Zeropark because of its big inventory and user-friendly interface.
It provides 60+ billion pop ad impressions monthly from all over the sphere. Every niche and vertical can be targeted; however, the most well-liked choices are Finance, E-commerce, iGaming & Sports, Surveys & Sweepstakes, and Downloads.
PropellerAds
PropellerAds supports a variety of industries, including E-commerce, Finance, Nutra, Dating, Finance, Games, iGaming, Betting, etc.
There are display, in-app, desktop, and mobile advertisements available. PropellerAds supports new users with low bids and deposits. They don't need heavy site traffic. It's an ideal platform for advertisers.
RichAds
RichAds concentrates on the advanced requirements of affiliate marketers globally and offers top-quality traffic. On Premium sources, which span 220 countries, they may produce conversions for any vertical with a CPM of more than $0.3. You'll have access to promotions and tools that will improve your ability to convert pop traffic as a RichAds affiliate. This advertising network provides source sampling, automated optimization, and micro bidding.
AdMaven
AdMaven provides banner ads, lightboxes, popunders, sliders, interstitials, and more. AdMaven regularly provides advertisers with 500 million full-screen ad impressions to market their brands.
Even though this pop advertising network is old, its features are more modern than a few more recent ad networks. It also has a highly-advanced self-service platform. You may launch campaigns in minutes utilizing top-quality targeting features to reach the right audience.
Ezmob
Ezmob is a self-serve mobile advertising network providing pop traffic that generates high ROI. You can obtain quality traffic by using low CPV values or minimum CPM bid rates. This network provides targeting by location, GEO, device, OS, brands, and carriers to deliver suitable ads to the relevant audience.
Advertisers may benefit from both desktop and mobile traffic with Ezmob because it supports both types of traffic.
ActiveRevenue
ActiveRevene is a self-served ad network, promising top-performing ad units with various targeting options and optimizing capabilities. You may reach your audience by utilizing states, carriers, browsers, OS, and devices in addition to extensive optimization options with its range of ad formats, including POP.
Conclusion
When seeking the Best POP ad network for financial sites, you must consider the above-mentioned factors. Always make sure the ad network is compatible with your unique advertising objectives and requirements for audience targeting and that it offers popunder or popup ad styles. We also mentioned a few ideal pop ad networks that may help you to fulfill your mission.
