Smartphones now lead the on-demand delivery business concepts. The availability of the ‘on-demand' apps has made us much more convenient than in the past in places such as grocery shopping, meal delivery, pharmaceutical supplies and renting furniture. These days, people would rather have all their important services delivered directly at home rather than make a trip to a store or wait for a courier.
One category of business that has gained a lot from the on-demand apps is hyperlocal delivery business model. It is A good example that can show how new technologies can be blended in with the traditional consumer behaviour. If you are new to the concept, let’s learn a detailed guide for starting a successful hyperlocal delivery business from scratch.
What is the concept of hyperlocal delivery business model?
A “hyperlocal” area means something “a small area” that is concentrated in the community. The delivery of products within a certain area is called a hyperlocal delivery model. It is vital to have both the customer's address and pickup location inside the same postal code.
Non-perishables like food delivery, pharmaceuticals, common home goods, and even services like plumbing, electrical repair, and carpentry are the common types of goods that benefit from this distribution channel. Hyperlocal e-commerce companies differ from others with their blazing-fast delivery times.
Hyperlocal delivery business model
One definition of a hyperlocal delivery model is a business model where the service aggregator gets the goods the client wants from a local supplier and then delivers it to them inside the same area.
Think of a hyperlocal on-demand food delivery service as an example. After a consumer uses the specialized app to place an order for a food item, the aggregator gets the order and notifies a delivery partner. The customer specifies an item to be delivered, and the delivery partner sends a delivery boy to get it from a nearby store. The aggregator is responsible for running the whole system and receives payment in exchange for its services.
Everything from goods (such as a plumber, electrician, beautician, etc.) to the services can be represented in this manner. Zomato and Swiggy are the most recognizable representatives of hyperlocal delivery models.
Benefits of Hyperlocal Delivery Business Models
A few advantages of the hyperlocal delivery business model are these:
- Supports traditional Stores
Conventional stores are in danger from the rise of internet shopping. They can maximize their sales using hyperlocal delivery strategies.
- Minimal Efforts Required from Retailers
In order to expand their business, retailers can offer their products on these sites. The app aggregator takes care of everything, from collecting orders to delivering them. Therefore, stores can expand their business with little to no work.
- Helps build a sustainable ecosystem
Reduced carbon footprints due to shorter transportation times make the hyperlocal delivery concept eco-friendly.
- Single Device management
The whole hyperlocal marketplace may be monitored, controlled, and managed via a single mobile app.
Supply chain models of a hyperlocal business
Now, you must be wondering how to maintain inventory and what’s the supply chain models of hyperlocal business. Here are a few models that you can capitalize on for running a successful hyperlocal delivery business.
- Inventory-led model
In the inventory-led model, you build an inventory of products by sourcing them directly from sellers and brands. Your role in the hyperlocal market is fundamental to this concept. You need to keep tabs on client demand and adjust your inventory management strategies appropriately. The appropriate inventory management will be overseen by a team you've assembled.
- Aggregator model
The zero inventory model is another name for the aggregator model. You play the role of a go-between in this delivery paradigm, bridging the gap between sellers and buyers to provide last-mile delivery and connectivity.
How to build a Hyperlocal Delivery Network?
Building a hyperlocal delivery network needs time, patience and efforts. However, here are a few points that you can consider to kick off to build your network.
- Choose the product you want to deliver or sell
Deciding what products and services you are willing to sell comes first. Nowadays, many industries can successfully implement hyperlocal delivery methods, such as food & drink, healthcare, grocery stores, ridesharing, and logistics. Analyze the need for a product or service and focus on the local geographic places.
- Identify your Target Audience
Examine how consumers regarded past companies. Perhaps you are focusing on working professionals who have no time to browse a restaurant for lunch or maybe you are targeting elderly people who are too weak to go to the stores.
- Market your product in your locality
Your intended consumers should be the primary focus of your advertising campaign. Make your presence felt by experimenting with various advertising strategies that resonate with your target demographic.
- Build local partnerships with delivery agents
Any company worth its salt will make network construction a priority. To accomplish this, you'll need to team up with a delivery partner as well as local retailers.
By integrating with local businesses' delivery services, you may collect orders from customers through your mobile app and arrange for them to be fulfilled. Collaborating with a delivery service is another alternative to consider. A common practice among delivery partners is to set a minimum delivery limit and a preset price per delivery.
- Decide on a Revenue model
Both client delivery fees and commissions from merchant partners are essential to your business strategy. On every order that comes through their store, your local partners will pay you a commission based on the agreed-upon percentage of the order amount. If you can increase your partners' revenue, they will gladly pay you extra. Most companies now offer free delivery, so you can charge a convenience fee.
- Launch a hyperlocal mobile app
You must now begin developing the platform. Every one of the three stakeholders—store owners, consumers, and delivery people—needs their own iOS and Android app. A robust customer base is built in large part by having an app that is both easy to use and packed with features.
Conclusion
It takes meticulous preparation, strategic implementation, and an emphasis on the consumer to launch a hyperlocal delivery company that succeeds. You can create a successful company that caters to modern consumers' changing wants and needs. And benefits retailers and buyers by following the detailed instructions provided in this article. The development and expansion of your distribution platform can be accelerated by employing a white label software solution. If you put in the time, effort, and creativity, your hyperlocal delivery business has every chance of becoming successful and long-lasting.
