Whenever we are talking about tyres, performance and efficiency are the top priority for us. But, one major concern which has arisen in today’s time is the damage that the climate is getting due to automobiles and the production of tyres. A big shift has been seen in recent times in the ways that companies are manufacturing tyres to protect the environment.
One of the biggest shifts is seen by Bridgestone tyres, and they have made a name for themselves in the industry. The company, which has made a name for itself as a high-performing tyre, has now achieved in making a name for sustainability in the industry as well. In this blog, we will provide you with information about the impact Bridgestone has made in terms of sustainability in the industry.
Overview Of Bridgestone
The company was founded in 1931 in Japan; Bridgestone Tyres Liverpool has become one of the biggest tyre companies. They are known for their high-performing tyres for a variety of vehicles like passenger cars, motorcycles, trucks, and more. They are not only limited to this, as they have also joined motorsports.
This was their proof of how well their tyres perform and the performance you can achieve through these tyres. As time passed, the company saw the damage that the tyre production was causing to the environment, and therefore, they started to look for various ways to make their tyres more eco-friendly.
Bridgestone Tyres Step Towards Sustainability
Bridgestone for a long time have been committed towards creating a sustainable environment. The Bridgestone E8 mission is a mission which shows the 8 points that they will cover in turning their manufacturing process and tyres more sustainable. Here is how Bridgestone can achieve sustainability:
Reducing Vehicle’s Carbon Emissions
One of the biggest damages to the environment made during manufacturing is through various carbon emissions. They have made it their goal to be completely carbon neutral by 2050.
Use Of Sustainable Materials
They are also working towards using sustainable materials in tyre manufacturing. They will do this by dedicating their production line to using renewable and recyclable materials for tyre manufacturing.
They will be taking recycled rubber from tyres which have already been in use and getting the natural rubber from plantations which are managed properly. Sustainability can also be achieved by using materials derived from biomass. That is what Bridgestone is doing. They are starting to use materials like rice husks and plant-based oils for their tyre manufacturing process.
Innovating The Tyre Technology
Many people think that focusing on sustainability can lead Bridgestone to make tyres which can lead to a compromise with the performance of their tyres. So, here is how Bridgestone is working in innovating their tyre in terms of performance:
Enliten Technology
To reduce the rolling resistance of their tyres and increase the fuel efficiency of their vehicles, Bridgestone is using Enliten technology. This technology not only helps in getting a better performance but also helps reduce the carbon emissions by the vehicle. This technology can also increase the efficiency of both electric and fuel-driven vehicles.
Run Flat Technology
One of the biggest issues faced by vehicle owners related to tyres is them getting punctured. This technology allows the tyres to remain drivable even after it is punctured. You can drive your vehicle using this tyre up to 50 miles at a speed of around 50 miles per hour. This will allow the vehicle owners not to don’t face all the hassle of replacing their punctured tyre and directly drive to the mechanic to get their tyre fixed.
Airless Tyres
Yes, you read it right, Bridgestone is working towards making tyres Liverpool which don’t need any kind of air. They will be made from 100% recycled materials. These tyres will be able to eliminate issues like flat tyres and make the lives of vehicle owners much easier.
Bridgestone’s Circular Economy
Another innovative initiative taken by Bridgestone to become more sustainable is through a circular economy. This means that they will be using used tyres which have been discarded to make raw materials and fuel. This can help them in getting the raw material that you need and saving the environment along with that. For this, they have partnered with various big organisations that help them with this.
Conclusion
Bridgestone has now become more than just a tyre manufacturing company and has become deeply committed towards sustainability and saving the environment. With their dedication towards making their company more environmentally friendly, they have introduced various ways through which they will be doing so.
So, if you are looking for the tyres that will provide you with the perfect blend of performance and sustainability, then Bridgestone tyres can be a good option for you. You can choose them to ensure that your commitment towards environmental protection without compromising on the performance which you need.