The quest for halal certification is increasing among companies. Halal certification has a lot of impact on the way people buy and sell, not only in Asian markets but in the global market as well. Halal certification is influencing many European and, American companies who trade with countries with much Muslim population. This post talks about 5 major impacts of halal certification.
Gives a Muslim identity
‘Halal' is an Islamic word. It identifies Islam, it says something about someone. Muslims go for halal products because they feel it gives them a kind of Muslim identity, going on Muslim vacations and eating Muslim food, including using Muslim products. All these makes them feel their identity as Muslims. A lot of Muslims want to keep that identity and they go for these halal products.
Streamlining the market
Halal products actually streamline the market for companies. Companies who make non-halal products will have to follow halal guidelines when making a halal product. This streamlines the market. For example, when you go to buy a cosmetic product, you see the general cosmetic products and then you see the halal products. Halal products differentiate and streamline the market. Halal restaurants in America and Asia serve only halal dishes, however some of them serve non-halal dishes. Streamlining of the market is a major impact of halal certification.
Decrease in consumers of halal products
One of the major impacts of halal certification is the decrease in consumers of certain products. These products are non-halal products. Islam refers to them as ‘haram'. Since most Muslims will have to avoid these products, there is a significant decrease in the number of consumers for them. Muslims make up a high degree of population in, certain countries. In countries like that where majority of them are Muslims, companies who make non-halal products have fewer consumers for their products.
Tourism
Halal certification can influence the way people travel. Statistics show that Muslims travel less to places where there is less availability of halal products. Halal global tourism is reshaping tourism. The number of Muslim tourists increased from 12.1 million to 156 million. Halal tourism is now a term in the world of tourism. Muslims travel preferably to places that comply with their rituals, dress or diets. A lot of nations want to get more tourists because of the national impact. UK, Thailand and Singapore are general travel destinations while Turkey, Indonesia and Malaysia are predominantly Muslim countries.
Medical impacts
Islam influenced modern medicine and halal medicine is influencing medicine today. Islam tells Muslims to take care of their bodies and part of this is to go for halal medicine. The religion requires Muslims to go for halal medicine and avoid the ones termed ‘haram' by Islam. All halal medicines should not contain non-halal components or animals slaughtered using non-halal methods. Islam requires them to be nontoxic, processed, manufactured according to the laws of Islam. Halal companies go for halal certification and these companies do export these medicines to major halal destinations. There is more demand of halal medicine today.
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