Setting up optimized content is relatively complex. However, there are rules you can follow to improve your visibility in search engine results.
1. Focus on textual content
The search engines will index only the texts. They cannot decrypt animations or images.
It is, therefore, necessary to publish texts, which are at the center of any content strategy. Avoid designing a Flash site and add descriptions to photos.
Consider writing a page for each keyword, while making sure to diversify the expressions used for each content.
Indeed, Internet users enter different keywords to search for the same information. Trying to expand vocabulary helps target more readers.
2. Always focus on quality
The content for SEO should not be sloppy, because it is specially designed for robots.
First of all, Google's algorithms prioritize relevant content. We must therefore avoid filling in with texts only designed to include keywords.
Next, visitors should be able to find interesting articles on your site. Banish anything superfluous. Engage your readers with genuinely informative content while remaining easy and fun to read.
3. Write in quantity
The content optimization pass by well-fleshed texts. It takes a certain volume per page to make the weight, at least 500 words.
You can visit the first Google results on the targeted keywords to align with them. If for example, the pages are on average 500 words, it would be interesting to write pages of 600 or 700 words for this keyword on your site.
The latter must also present enough pages, ie at least twenty.
4. Post regularly
How often Google visits your site depends on the regularity of your updates. For example, a site that constantly offers new content is crawled almost every hour.
The “news” or “blog” section allows you to publish more often. This offers the possibility of refreshing the site, but also helps to maintain the link with your audience.
5. Avoid duplicating
Google sanctions plagiarized content. Avoid at all costs using texts published on another site.
For product descriptions, it is more interesting to reformulate instead of displaying the leaflet proposed by the manufacturer.
The recommendation is also valid internally: do not present the same content on two different pages of your site.
