In a world driven by technology and digital ecommerce, a business without an effective website can be at a real disadvantage. As a major percentage of internet users try to find a business through some medium of their formal digital presence.
Having a website can do wonders to a business, but not all businesses really understand the gravity of what core Website design and Development can do to their business growth objectives and future aspirations.
There are some simple ways that can be used by any new digital business or an existing SME in their website development process, which would not only help save money but also boost revenue generation for the business.
1. Mobile Friendliness
More than 50% of digital traffic originates from users using smartphones and tablets of all sorts and sizes. Not having a website that adapts to different screen dimensions or has a dedicated mobile version will greatly affect that percentage of the audience.
A website should be more than just responsive, it should also be structured in a way that allows smooth viewing and navigation for viewers with varying screen sizes. User experience has to be considered when designing a webpage, and the ‘space’ available to a user. Accordingly to which a functionality should be designed, this would minimize complexity and prevent dropouts from mobile users.
2. Integrate and Engage through Social Media Platforms
The digital space is all about information sharing and having a limited corporate profile on a website greatly limits the amount of information that can be shared with a global audience. Hence social media plays a vital role in making a big impact in the shortest possible time.
Social media users are not static and seek regular updates from their companies of interest. A website owner should take into consideration the millions of potential customers available that may lead to greater leads and exposure generation. Even a single post a day would allow for greater engagement and grabbing the attention of visitors. Integrating social buttons within the Website design and Development process will facilitate cross platform sharing and exposure to a larger and a wider variety of audiences.
3. Knowing your Audience
For a business, focusing on its core audience can mean converting previously neglected potential customers to ones who are more likely to spend money and provide some sort of benefit to the business. The concerned audience can be targeted by providing the most relevant and streamlined content, products and services matching to their expected needs and buying factors. This could include targeting a certain demographic, or tailoring content to a specific niche and certain conditions of the year.
4. Analyzing Existing Web Traffic
Blessed with so many free SEO tools, business owners can make use of such tools and freely available services to their advantage by observing and understanding existing web traffic to their website pages. Using such tools, business owners gain a greater understanding of their visiting user’s online behavior, specific navigation patterns and particular areas of interest on the website. All of this information allows for making informed decisions in the continuous Website design and Development process happening in the background to optimize and target the audience more appropriately increasing the chances for revenue generation.
5. Establish Contact Points
A website is no good if an existing customer or potential visitor has no means of contacting the business to enquire additional details regarding its products and other services at offer. A perfect example of a ‘Contact Point’ would be a ‘contact us page’, that would allow potentially paying leads to dynamically engage with the business and enquire further information, which could be recorded, assessed, responded and managed as part of a sales funnel process in addition to fulfilling important CRM objectives. Even a ‘PR’ section allows a business to share its side of developments and latest happenings to potential customers, which in turn draw back visitors more often.
6. Networking
A neat way to boost your website and chances of revenue generation is through networking. A little time and effort in establishing a mutually benefiting relationship with another business can turn out to be an excellent strategic move. This can be achieved through cross-side marketing campaigns and even content sharing of the many options available in the beginning. It's quite common for smaller and even larger business to join forces to expand their reach
7. Content Accuracy
Content is a reflection of a business’s digital image, whether it is a company blog or a description of its services. It’s important to provide the audience with what they require and that is high quality and accurate information. In fact, providing reliable and high authority information is a sure way to establish trust amongst your visitors and potential customers, who are more likely to convert on knowing they are reading from a trustworthy source.
